With Google’s constant algorithm changes, hiring a Tampa SEO agency can improve your SEO efforts. How can Assorted Design boost my SEO?

Boost Rankings

An SEO agency can help you rank higher in SERPs. SERPs are search engine results pages, which is what you want your website to pop up on. Having a strong SEO will increase visibility, drive more traffic and boost sales. Assorted Design can help you achieve a strong SEO by:

• Complete an audit of your site, checking, and resolving any issues.
• Complete an analysis of your on-page and off-page optimization techniques
• Generate engaging, informative and original content
• Build relevant links and remove toxic links
• Create targeted keywords
• Develop social bookmarking
• Ensure URLs contain the correct keywords
• Create brief HTML description tags for each image posted on the website.
• Update content regularly

Drive Traffic

It is important that your website includes various SEO strategies to get consistent traffic. Not only should your website be visually appealing but should drive traffic. Assorted Design will:

• Complete a keyword analysis
• Use the keyword in your title tag
• Produce meta description tags that compel a potential visitor
• Generate a clean and concise URL
• Create alt tag attributes that explain the images on your website

Increase Conversion Rate

Raising your conversion rate means that more of your traffic converts to meaningful actions that grow your business. In fact, it is one thing to have a strong SEO, but if visitors are not consuming then your SEO isn’t effective. Assorted Design knows how to create visitors into customers. A Tampa SEO agency, Assorted Design, will use SEO to make your website easily accessible.

Assorted Design

For a free consultation from our SEO team on how to generate more traffic to your website, just fill out the contact form and our consultant will be right at your side guiding you through the process.

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1. The purpose

First things first, the website needs to be user-friendly. Setting a clear goal and intention on each of the pages will help make it readable for the user. Before you develop your website, ask yourself what is the purpose of the website? There are many uses for a website including:

• Build your reputation
• Develop more sales
• Generate leads
• Describe your brand

2. The Design

Once you’ve decided your purpose, the next step is the design. There are many factors that go into the website design including:

• Color: adding color will allow you to influence the users but also portray your brand. Using colors in your logo throughout the design will complement each other and make the design feel clean.
• Type: Typography is extremely important. The text on your website needs to be readable and grab the attention of the users. In fact, there should only be about 3 different typefaces on the website.
• Imagery: Images catch the eye of users. People are attracted to photos or elements on the website. Make sure to use high-quality images on your website.

3. The Navigation

It needs to be easy to navigate through your website. Website navigation is key, so keep it consistent and simple on each page.

4. The Visual Hierarchy

Visual hierarchy is the arrangement of elements that are put in order of importance. This can be done by color, imagery, typography, size, etc. Make sure you establish a focal point.

5. The Content

With a website comes great design, but the content you produce is equally as important. Use compelling language, but also simple language to get information across.

6. The Load Time

Have you ever searched for a website and it took forever to load? Then, you decided not to view it because it took too long? Well, this is common for many online users. Users expect websites to load in 2 to 3 seconds, so make sure to prioritize the load time.

7. The Mobile Friendly

70% of web traffic comes from mobile phones. It is essential to have a mobile-friendly website. This ultimately means your website can adjust to different screens.

Assorted Design can help you develop your company’s website. We provide total services in Internet marketing. In a holistic sense, we specialize in developing digital marketing strategies for both small and large businesses and help our clients achieve high traffic at their sites which converts to revenue.

The post 7 Principles of Great Website Design appeared first on Assorted Design.

Let’s face it, if you come across a website you don’t understand or is hard to read, you’re going to keep scrolling and move on to a new website.

That’s why web design is crucial for your company or what you’re promoting online.

Why is Web Design Important?

It Sets the First Impression

The first impression is critical and sets the tone for your audience. Within seconds, people will judge your website and see if it’s professional and easy to use. With a strong website design, you will make a positive impact on your audience and keep them interested. Make sure to keep your website up to date! An outdated and unappealing website will deter users.

Not only will it set the first impression, but it also portrays your customer service. Based on your website, people will assume how you will help them. Your website is almost like a representative, you want your website to be inviting and easy to read. Make your website equivalent to a friendly face.

SEO – Search Engine Optimization

It’s common to search for something and click on the first or second website that comes up. Skillfully, with the appropriate web design, your website can be the first with SEO.

With the right kind of web design, you will be at the top of visibility. The proper kind of placement on your Tampa website will increase viewers to your page. Certain web designs can also influence your SEO.

The best way to make sure your SEO is up to par is by working with a web marketing agency, like Assorted Design Tampa Web Design.

There is Competition

Your competitors are also trying to have the best website so, don’t let them win. Be the most dominant website when it comes to your competitors. The website needs to be easy for users and set your business apart from others.

Your website is used to separate the differences from your competitors and a web design agency can showcase your unique aspects and set you apart from others.

What are some important elements of a website?

We’ve discussed that your website is important, so what are some of the elements that make a website professional and engaging?

• Responsive Design
• A Style Guide
• Visuals
• Call to Action Buttons
• Page Speed
• Strong Navigation

Contact Assorted Design for all of your Tampa web design needs.

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1. Your target audience matters- If you want to reap the maximum benefits of web design, you should know your target audience and design with their interests in mind. You should cater to the needs of your target audience because their time spent on the website generates sales.
2. A good website builds credibility- It is needless to say that a website is a great marketing tool, more cost effective than brick and mortar marketing. Through SEO and SEM practices, you can market your website and achievable quantifiable results. A well-executed website that is simple to read and has accessible information will build credibility for the business. It serves as branding tool, that increases the brand awareness and accessibility of the business.
3. Experience it from the visitor’s perspective- A good website is one that makes information easy and accessible to find for the visitor. Professional web design ensures that the website is a consistent and enjoyable experience for the visitor. Furthermore, the website should be accessible to visitors on different devices and operating platforms. Research shows that 56% of visitors access websites from mobile devices, which hurts the bounce rate and conversion rate for the website that is not mobile-friendly.
4. Content is important- A good website is clear and concise to read, it states the nature of the business and product information in the opening few pages. Web design does include content as an essential part in what makes a good website. Bad practices such as overstuffing keywords or messy text walls ruins the quality of the content. An excellent idea is to feature consistent content that is relevant and well-written. Much like with the website design features, quality content will keep the attention of the audience and keep them coming back to the website.
5. Website design is an investment- A well designed website is a tool for the business that lasts a lifetime. As long as the website is responsive and accessible to the customers, it will generate marketing and brand awareness for the business. Some stores are completely virtual with the website serving as a store front. The more technologically savvy and user-friendly the website is the better the chances for growing your business.

Web design is a important feature, a brand symbol, and a business tool necessary in today’s technologically advanced culture for businesses. A business that knows and follows important factors for web design such as great content, visibility, and accessibility will dominate the online marketplace. Therefore, consider good web design as an investment in the growth of your business and contact Assorted Design today.

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