Instagram is an engaging social media platform that gives you the opportunity to interact through photos and infographics. As the platform developed over time, the impactful social network now gives you the chance to create a following through organic advertisements. 

Instagram ads give you the opportunity to develop creative and impactful campaigns, effectively build brand awareness, and drive conversions all at the same time. 

3 Great Reasons to Try

1. Build a Following for Your Brand

The point of Instagram is to engage with other users and build a following. While many people use social media to connect with family and friends, Instagram can be utilized for a business. If you use Instagram ads rights, your creative advertisements can reach an organic following and can increase who you can reach. Once you have the following going, you can continue building your platform to spread information. 

2. Instagram Ads are Integrated with Facebook Ads 

Facebook is the number one social media platform, following closely in second is the counter-platform Instagram. Therefore, Both of these social media networks allow you to advertise your brand! You get the benefits of Facebook’s impressive campaign customizations combined with Instagram’s high engagement.

3. Strong Engagement Rates 

Users are most intrigued by visuals, so, using photos and videos for an advertisement is the best way to get engagement. Luckily, Instagram is the perfect app for that. The use of stories and posts for advertising creates strong engagement rates. Users are inclined to click and learn more if they see something of their interest. In fact, there is about 4.2 billion likes per day on Instagram. 

Use Assorted Design 

Instagram isn’t going anywhere. Although a decade old now, Instagram continues to improve its satisfaction for its users. Do we have you convinced to use it now? 

Assorted Design is available to help your brand improve its Instagram presence and Instagram ads. Use social media as part of your marketing strategy and get your bottom line. Interested in developing personalized ads? Contact Assorted Design. 

The post Why Your Company Should Use Instagram Ads appeared first on Assorted Design.

With Google’s constant algorithm changes, hiring a Tampa SEO agency can improve your SEO efforts. How can Assorted Design boost my SEO?

Boost Rankings

An SEO agency can help you rank higher in SERPs. SERPs are search engine results pages, which is what you want your website to pop up on. Having a strong SEO will increase visibility, drive more traffic and boost sales. Assorted Design can help you achieve a strong SEO by:

• Complete an audit of your site, checking, and resolving any issues.
• Complete an analysis of your on-page and off-page optimization techniques
• Generate engaging, informative and original content
• Build relevant links and remove toxic links
• Create targeted keywords
• Develop social bookmarking
• Ensure URLs contain the correct keywords
• Create brief HTML description tags for each image posted on the website.
• Update content regularly

Drive Traffic

It is important that your website includes various SEO strategies to get consistent traffic. Not only should your website be visually appealing but should drive traffic. Assorted Design will:

• Complete a keyword analysis
• Use the keyword in your title tag
• Produce meta description tags that compel a potential visitor
• Generate a clean and concise URL
• Create alt tag attributes that explain the images on your website

Increase Conversion Rate

Raising your conversion rate means that more of your traffic converts to meaningful actions that grow your business. In fact, it is one thing to have a strong SEO, but if visitors are not consuming then your SEO isn’t effective. Assorted Design knows how to create visitors into customers. A Tampa SEO agency, Assorted Design, will use SEO to make your website easily accessible.

Assorted Design

For a free consultation from our SEO team on how to generate more traffic to your website, just fill out the contact form and our consultant will be right at your side guiding you through the process.

The post 3 Reasons Why You Need a Tampa SEO Agency appeared first on Assorted Design.

When you use search engines like Google, Bing, or Yahoo, the first article that pops up after your search has a strong SEO. Usually, people don’t scroll very far from the first page on your google search and this is why having a strong SEO is important.

Therefore, having your firm’s information come up first is essential.  Especially for attorneys, because there could be a wide variety around your location.

So, how can Assorted Design get your law firm to the top of the page?

How SEO helps your Law Firm

Did you know that 96% of people use the internet to find an attorney? That’s why SEO is dominant on the Internet. There’s more to SEO than you think including:

1. Established Market Position: The higher you rank in search engines the more established your firm is or can be.
2. Targeted Traffic: your audience will ultimately grow when you use SEO. When you’re the first to come up, you will have a strong audience clicking on your firm.
3. Influx in Prospective Clients: You will begin to see a diverse group of people contacting you.
4. Higher ROI: The ROI for SEO is much higher than other marketing strategies available.

These are just a few reasons why SEO is crucial for marketing your brand.

How to Improve Your Law Firm’s SEO

Now that you know the benefits of SEO, it’s time to get started. Some of the few ways you can improve your firm SEO is by:

• Picking the right keywords
• Getting more reviews
• Avoid potent law jargon
• Correctly Optimize Meta Descriptions
• Increase Visual Appeal
• Think Local
• Be consistent with content

Great for you, Assorted Design can help your law firm get to the marketing top. We specialize in SEO content and can ensure your visits to your website increase.

If you are interested in improving your website’s SEO for attorneys, contact Assorted Design.

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Well, ADA stands for Americans with Disabilities Act. The ADA is a civil rights law that prohibits discrimination based on disability. With the increase of internet use, it’s crucial that the web is accessible to everyone.

According to Accessible, 98% of websites are inaccessible and 25% of websites sued more than once.

What are some of the common problems in website accessibility?

1. Images without Text

It may be easy for you to look at an image online and understand what is happening in the photo, however, blind people or people with low vision are unable to see it. This can affect their ability to read a computer display. They often use different technologies so they can access the information displayed on a webpage, this is why you have to add a text equivalent to each image on your website.

2. Documents are not posted in an Accessible format

It’s common to use a PDF format, yet unfortunately, PDFs are unable to be read or seen when someone is using a screen reader. So, if you are posting a document, make sure to have multiple ways of accessing it beyond just a PDF format.

3. Colors and Font Sizes

Make sure that your website can be easy to manipulate with color and font settings in the browser, for people with disabilities. Some websites are unable to change for people with low vision. It may be time to double-check that your website can be used by everyone.

4. Videos and Multimedia

Photos are common use on the internet, but so are videos. Many government entities use their websites to post training videos or videos to inform people. For people with hearing disabilities, this can be impossible to use. To make them useful for everyone, add a visual and audio transcript.

It may seem surprising, but many users don’t consider that not everyone has the same ability to read or hear everything they see on the internet. To make sure you’re reaching the entire audience, following these steps can help you be ADA compliant.

Assorted Design can help establish an ADA-compliant website as well as making it easy to use and stylish.

The post Is your Website ADA Compliant? appeared first on Assorted Design.

Let’s face it, if you come across a website you don’t understand or is hard to read, you’re going to keep scrolling and move on to a new website.

That’s why web design is crucial for your company or what you’re promoting online.

Why is Web Design Important?

It Sets the First Impression

The first impression is critical and sets the tone for your audience. Within seconds, people will judge your website and see if it’s professional and easy to use. With a strong website design, you will make a positive impact on your audience and keep them interested. Make sure to keep your website up to date! An outdated and unappealing website will deter users.

Not only will it set the first impression, but it also portrays your customer service. Based on your website, people will assume how you will help them. Your website is almost like a representative, you want your website to be inviting and easy to read. Make your website equivalent to a friendly face.

SEO – Search Engine Optimization

It’s common to search for something and click on the first or second website that comes up. Skillfully, with the appropriate web design, your website can be the first with SEO.

With the right kind of web design, you will be at the top of visibility. The proper kind of placement on your Tampa website will increase viewers to your page. Certain web designs can also influence your SEO.

The best way to make sure your SEO is up to par is by working with a web marketing agency, like Assorted Design Tampa Web Design.

There is Competition

Your competitors are also trying to have the best website so, don’t let them win. Be the most dominant website when it comes to your competitors. The website needs to be easy for users and set your business apart from others.

Your website is used to separate the differences from your competitors and a web design agency can showcase your unique aspects and set you apart from others.

What are some important elements of a website?

We’ve discussed that your website is important, so what are some of the elements that make a website professional and engaging?

• Responsive Design
• A Style Guide
• Visuals
• Call to Action Buttons
• Page Speed
• Strong Navigation

Contact Assorted Design for all of your Tampa web design needs.

The post Web Design appeared first on Assorted Design.

Assorted Design is a company that is honest, hard-working, and transparent with all of its clients. Typically, a company’s core value is performance. Although that is essential to be a successful business, Assorted Design’s core value is transparency.

What does transparency mean to us? Well, it’s all about being honest, candid, and straightforward. Assorted Design believes in articulating the best way to market your brand and company. We are always kind and polite but believe that being truthful and forthright will create the best business for you.

With transparency, comes a learning and teaching world. It’s essential to Assorted Design that we teach our clients about what they’re doing and how they’re improving their company. We don’t want to do all of the work for you, we want you to gain knowledge and we want to demonstrate how we are working with your brand.

Communication is essential when it comes to transparency and how Assorted Design wants to work with you. Communication brings strong relationships and the best quality work for clients.

As I write this blog, I think it’s important you know that I am an intern working for Assorted Design. I am a junior in college and have had the best possible experience. It has been all about transparency with Assorted Design. I have learned, experienced and now have the authority to write this blog because of how honest and resourceful the team at assorted Design has been.

Beyond honesty, having transparency is ethical when it comes to strong relationships with clients. Sometimes, Transparency can be difficult for companies when they face adversity, but it is crucial for fostering an ethical culture.

Being Transparent at Assorted Design has improved trust, boosted engagement, built a culture, and created strong ties with all of their clients. Assorted Design is a place you can trust and learn from, we care about you are your company.

The post Transparency at Assorted Design appeared first on Assorted Design.

1. Your target audience matters- If you want to reap the maximum benefits of web design, you should know your target audience and design with their interests in mind. You should cater to the needs of your target audience because their time spent on the website generates sales.
2. A good website builds credibility- It is needless to say that a website is a great marketing tool, more cost effective than brick and mortar marketing. Through SEO and SEM practices, you can market your website and achievable quantifiable results. A well-executed website that is simple to read and has accessible information will build credibility for the business. It serves as branding tool, that increases the brand awareness and accessibility of the business.
3. Experience it from the visitor’s perspective- A good website is one that makes information easy and accessible to find for the visitor. Professional web design ensures that the website is a consistent and enjoyable experience for the visitor. Furthermore, the website should be accessible to visitors on different devices and operating platforms. Research shows that 56% of visitors access websites from mobile devices, which hurts the bounce rate and conversion rate for the website that is not mobile-friendly.
4. Content is important- A good website is clear and concise to read, it states the nature of the business and product information in the opening few pages. Web design does include content as an essential part in what makes a good website. Bad practices such as overstuffing keywords or messy text walls ruins the quality of the content. An excellent idea is to feature consistent content that is relevant and well-written. Much like with the website design features, quality content will keep the attention of the audience and keep them coming back to the website.
5. Website design is an investment- A well designed website is a tool for the business that lasts a lifetime. As long as the website is responsive and accessible to the customers, it will generate marketing and brand awareness for the business. Some stores are completely virtual with the website serving as a store front. The more technologically savvy and user-friendly the website is the better the chances for growing your business.

Web design is a important feature, a brand symbol, and a business tool necessary in today’s technologically advanced culture for businesses. A business that knows and follows important factors for web design such as great content, visibility, and accessibility will dominate the online marketplace. Therefore, consider good web design as an investment in the growth of your business and contact Assorted Design today.

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