The online marketing landscape is constantly changing, research has found that most users begin their online experience with the search engine Google. Moreover, research concludes that the fist five results on a Google page get as many as 67% of the visits. Is the answer then, to be on the first page of the results or get lost on the second page of Google irrelevance? How does the magic practice of SEO, use fresh, relevant, marketing content to raise your business’s chances of coming up with a specific keyword?

Positive uses of improving SEO rankings of a website include producing, publishing, and tailoring content to be human audience friendly. That includes on-page SEO tactics such as keeping the content fresh, relevant, and tagged with proper images. The presentability and digestibility of the content makes it more likely to be picked up by Google’s algorithm. Though the exact nature of the algorithm remains hidden, there are key things online marketers can do to make the business’ content more SEO-friendly.

A common SEO practice is optimizing a website for keywords, even a preliminary keyword search can be done on Google Adwords. The rule of thumb is to use no more than five keyword or keyword phrases per page of content. Overstuffing the text with keywords has actually prompted Google to enforce the over-optimization policy which targets websites with too many keywords.  An excellent SEO consultant should be able to put together an effective SEO plan for a business’ online presence.

Since, SEO is an art that meets science, entirely keyword driven, there are other ways, when executed correctly, will positively impact SEO.  Practices such as link building, branding content to a site, and long-tail keywords that can be a powerful lead generation of sales for a business. The rules of SEO are constantly changing, and improving, so your page needs to be the fastest, most curated, and content driven to stand out among the 24 blogs that are published each second, according to WordPress.

SEO can get complicated, but it doesn’t need to be. For the most profitable online presence of a business, SEO tactics need to be employed to maximize the SEO friendliness of the content and website. Good and precise SEO strategies, from long-tail keywords to link-building, will ensure that the business is optimized for search. This can make a difference in the sales performance, branding, and profitability of the business.

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After defining the target audience, businesses should embrace the fact that organic social media reach is a thing of the past. These days, social media is a game where you have to “pay to play”. First of all, the business has to craft optimal messages that won’t trigger ad blindness. Then, a business needs to have a social media calendar which defines posting frequency, integration with other marketing channels, and the cost of paid campaigns- all factors that need to tracked and measured. A business that has these systems in place will be able to determine which platforms perform the best and how to capitalize on the data. More valuable yet sophisticated features like remarketing on Facebook benefit from the consultation and expertise of a marketing agency.

The big four social media channels dominate the online conversation but how does a business owner determine which platform deserves the most attention? Each platform has a personality, reach, and benefits for the businessowner. The behemoth Facebook is a generalist with 2.2 billion monthly active users. Needless to say, every business should have a Facebook business page and take advantage of Facebook advertising, granular targeting, and remarketing. LinkedIn is the B2B thought leader with 500 million users, great for posting online resumes, networking, and B2B sales. Twitter is useful for posting bite-sized, time sensitive information for the tech crowd and other progressive audiences of different ages with 275 million monthly traffic. Finally, Instagram is the cool kid of social with 800 million monthly users that skews slightly female, mostly urban and millennial. Instagram is heavy on the visual content curation which is a dream come true for the product marketer.

In online existence, where social media is no longer optional for the businessowner, how does the business determine which platforms to use for the best ROI and engagement? The answer is a powerful marketing strategy which intimately knows the target audience, social media calendar, and the performance of content on each platform.

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Here are the top reasons to use Facebook as an advertising tool to turn “friends” into customers and capture market share among the 40 million businesses that use Facebook.

The first reason to use Facebook advertising for business is simple- it is where your future customers hang out. Research has found that the average American spends 28% of time on social networks, approximately 1.72 hours per day. Out of that time, the user spends an impressive 40 minutes just on Facebook- sharing and liking content. To break it down, every minute, Facebook users like more than 4.1 million posts and other engagements.

The sheer scale and reach of Facebook are impressive, Mark Zuckerberg announced that Facebook has surpassed 1 billion users logging in in a single day. However, with such a volume of active users, there are only 2 million active advertisers on Facebook. That is a huge advertising opportunity! And the perks of running ads on Facebook keep getting better. For example, the targeting feature is a goldmine for customer data and marketing campaigns. Businesses can target users with Facebook Ads by demographics, location, age, interests, gender, behavior, and connections. Facebook has enabled advertisers to tap into recent purchase behavior, play with custom audiences to nurture leads and inspire brand loyalty, and even create “lookalike audience”, a segment of Facebook users that mimic your customers. Such progressive targeting options allow the advertiser to get hyper granular with targeting which leads to insightful customer data and an organic advertising reach.

Another dynamic feature of Facebook advertising is remarketing. This is the single most powerful way to grow a business’ customer base. What is remarketing? It is a type of technology that delivers ads for the business after people have visited the business’ website, used the mobile app, or signed up with an email address. Essentially, people will see remarketing ads from Facebook when they hang out in other places online. The magic happens when businesses combine remarketing with Facebook product ads. On average, remarketing boosts engagement rates by three times and increase conversion rates by two times.

Facebook advertising is what makes the network with 1 billion users a day cool. From the gigantic scope of Facebook’s reach to the hyper granular targeting capabilities, advertising on Facebook is highly sophisticated and smart like the remarketing feature. It will be exciting to watch how businesses harness the advertising power of Facebook ushering in a new era of digital advertising.

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Why Do You Need a Social Media Manager?

• A social media manager’s job requires that he or she know all about all of the social media platforms that are available, because it will give your brand and message greater reach. The social media manager must also know how to effectively optimize his or her use of the social media platforms.
• Most social media sites allow for some form of customization of your page, all of which give you a ton of opportunities to make your social media accounts more interesting to your potential clients. A social media manager stays informed about the options available on each social media platform, and can build your account into one that maintains a maximum level of appeal.
• The accessible nature of social media platforms allows a business to find and attract new followers who, in turn can support your brand through a viral marketing campaign. The social media manager understands how to find these new fans.
• Using social media properly means spending extended periods online, which does not allow you to walk away from the computer. Small business owners are left with little time to run their business, hiring a social media manager allows your focus to shift. A social media manager allows a small business owner to spend time working to build a business, rather than spending time on the computer.
• A social media manager can provide regular updates, interact with visitors and help encourage communication with both current and potential customers. A person responding consistently reinforces the idea that there is a face behind the computer. Ongoing personal interaction with customers allows the customer to understand that they are valued, and that they matter.

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