Instagram is an engaging social media platform that gives you the opportunity to interact through photos and infographics. As the platform developed over time, the impactful social network now gives you the chance to create a following through organic advertisements. 

Instagram ads give you the opportunity to develop creative and impactful campaigns, effectively build brand awareness, and drive conversions all at the same time. 

3 Great Reasons to Try

1. Build a Following for Your Brand

The point of Instagram is to engage with other users and build a following. While many people use social media to connect with family and friends, Instagram can be utilized for a business. If you use Instagram ads rights, your creative advertisements can reach an organic following and can increase who you can reach. Once you have the following going, you can continue building your platform to spread information. 

2. Instagram Ads are Integrated with Facebook Ads 

Facebook is the number one social media platform, following closely in second is the counter-platform Instagram. Therefore, Both of these social media networks allow you to advertise your brand! You get the benefits of Facebook’s impressive campaign customizations combined with Instagram’s high engagement.

3. Strong Engagement Rates 

Users are most intrigued by visuals, so, using photos and videos for an advertisement is the best way to get engagement. Luckily, Instagram is the perfect app for that. The use of stories and posts for advertising creates strong engagement rates. Users are inclined to click and learn more if they see something of their interest. In fact, there is about 4.2 billion likes per day on Instagram. 

Use Assorted Design 

Instagram isn’t going anywhere. Although a decade old now, Instagram continues to improve its satisfaction for its users. Do we have you convinced to use it now? 

Assorted Design is available to help your brand improve its Instagram presence and Instagram ads. Use social media as part of your marketing strategy and get your bottom line. Interested in developing personalized ads? Contact Assorted Design. 

The post Why Your Company Should Use Instagram Ads appeared first on Assorted Design.

With Google’s constant algorithm changes, hiring a Tampa SEO agency can improve your SEO efforts. How can Assorted Design boost my SEO?

Boost Rankings

An SEO agency can help you rank higher in SERPs. SERPs are search engine results pages, which is what you want your website to pop up on. Having a strong SEO will increase visibility, drive more traffic and boost sales. Assorted Design can help you achieve a strong SEO by:

• Complete an audit of your site, checking, and resolving any issues.
• Complete an analysis of your on-page and off-page optimization techniques
• Generate engaging, informative and original content
• Build relevant links and remove toxic links
• Create targeted keywords
• Develop social bookmarking
• Ensure URLs contain the correct keywords
• Create brief HTML description tags for each image posted on the website.
• Update content regularly

Drive Traffic

It is important that your website includes various SEO strategies to get consistent traffic. Not only should your website be visually appealing but should drive traffic. Assorted Design will:

• Complete a keyword analysis
• Use the keyword in your title tag
• Produce meta description tags that compel a potential visitor
• Generate a clean and concise URL
• Create alt tag attributes that explain the images on your website

Increase Conversion Rate

Raising your conversion rate means that more of your traffic converts to meaningful actions that grow your business. In fact, it is one thing to have a strong SEO, but if visitors are not consuming then your SEO isn’t effective. Assorted Design knows how to create visitors into customers. A Tampa SEO agency, Assorted Design, will use SEO to make your website easily accessible.

Assorted Design

For a free consultation from our SEO team on how to generate more traffic to your website, just fill out the contact form and our consultant will be right at your side guiding you through the process.

The post 3 Reasons Why You Need a Tampa SEO Agency appeared first on Assorted Design.

But reviewing all of your digital marketing options, you have SEO, email blasts, PPC, Facebook, Instagram, blogging, and a host of other tools. There is something that is wrong, you do not know where you should get started.

That is really par for the course.

You have to understand, web marketing is a big term that represents different online avenues available for selling your product to people and growing your digital and physical footprint. So, it can feel complicated to launch a robust digital marketing campaign if your business lacks the time or expertise requires for such an undertaking.

For that reason, it makes sense to with a digital marketing agency like Assorted Design. Below, we are going to explore some of the reasons you should choose this digital marketing firm.

Time to jump right in!

Run your business. Focus on what you do best.

In nearly all cases, digital marketing requires you to hire a talented new staff member to run campaigns. Plus, the campaign will require an unexpected amount of time and attention since you will be working with staff in-house. Keep in mind that it will also take time and a chunk of change to just get the in-house team on its feet and the campaign running.

This process can be time-consuming, and Assorted Design can step-in to lift the burden off your shoulders. You do not want to spend weeks and months that can be better used to grow your business from the inside training a team.

With Assorted Design, you just share your hopes and goals and their timeframe. That is right, there is no training, onboarding, or managing new people. All elements of the digital marketing plan are handled internally by Assorted Design’s team. This frees you up to make a bigger profit.

You work with the experts.

For most business owners, you have found it difficult to hire one or two digital marketing experts at the onset of a single campaign. That is because this is something that takes consideration. Plus, it can take time for your internal team to understand ideas like SEO strategy, PPC and Facebook marketing.

When you work with Assorted Design, you have access to a team of experienced experts. Their team has gone out of its way to hire and retain the top minds in the business. This means they absorb the cost of

hiring experts. The invisible benefit here is that their experts have worked on projects like this in the past. You get to leverage their expertise. 

They offer scalable services.

One thing that makes Assorted Design the best bet for digital growth is its scalability. In a normal office setting, you will need to increase your team whenever the needs of the business grow, or you want to launch a new product or campaign. This means you will need to spend money to fuel the growth.

With Assorted Design, that is not the case. There will be no need to expand your internal team. Instead, Assorted Design offers several digital marketing plans and packages that are capable of being tailored to your business.

The Assorted Design team believes that having a scalable and flexible agency is vital for success.

They will provide measurable results.

No business is prepared to make an investment that brings no results.

With so many digital marketing components on the landscape, it can be tough to know the ROI. However, Assorted Design has identified Key Performance Indicators that help their team determine how your marketing campaigns are performing in relation to set goals.

They will also note key metrics to follow across multiple channels to determine the impact of each campaign. You will receive reports on your campaign and, in most situations, a website audit to help you make better marketing decisions. The Assorted Design team can even offer a proprietary dashboard for purposes of monitoring web impact, reviews and Google Analytics. In addition to all of this, the Assorted Design team will offer insight regarding keyword performance and how potential customers are interacting with your brand online.

Pump the brakes. Choose the right agency.

Before you hit the bricks in search of a digital marketing agency in your backyard, you may want to pump the brakes. Digital marketing is not a speedy process, so choosing the right firm matters. Run from companies that promise super-fast results. There is a good number of businesses out there, but we only trust Assorted Design will offer what they claim.

The post Leverage Digital Marketing to Grow Your Business appeared first on Assorted Design.

Let’s face it, if you come across a website you don’t understand or is hard to read, you’re going to keep scrolling and move on to a new website.

That’s why web design is crucial for your company or what you’re promoting online.

Why is Web Design Important?

It Sets the First Impression

The first impression is critical and sets the tone for your audience. Within seconds, people will judge your website and see if it’s professional and easy to use. With a strong website design, you will make a positive impact on your audience and keep them interested. Make sure to keep your website up to date! An outdated and unappealing website will deter users.

Not only will it set the first impression, but it also portrays your customer service. Based on your website, people will assume how you will help them. Your website is almost like a representative, you want your website to be inviting and easy to read. Make your website equivalent to a friendly face.

SEO – Search Engine Optimization

It’s common to search for something and click on the first or second website that comes up. Skillfully, with the appropriate web design, your website can be the first with SEO.

With the right kind of web design, you will be at the top of visibility. The proper kind of placement on your Tampa website will increase viewers to your page. Certain web designs can also influence your SEO.

The best way to make sure your SEO is up to par is by working with a web marketing agency, like Assorted Design Tampa Web Design.

There is Competition

Your competitors are also trying to have the best website so, don’t let them win. Be the most dominant website when it comes to your competitors. The website needs to be easy for users and set your business apart from others.

Your website is used to separate the differences from your competitors and a web design agency can showcase your unique aspects and set you apart from others.

What are some important elements of a website?

We’ve discussed that your website is important, so what are some of the elements that make a website professional and engaging?

• Responsive Design
• A Style Guide
• Visuals
• Call to Action Buttons
• Page Speed
• Strong Navigation

Contact Assorted Design for all of your Tampa web design needs.

The post Web Design appeared first on Assorted Design.

Assorted Design is a company that is honest, hard-working, and transparent with all of its clients. Typically, a company’s core value is performance. Although that is essential to be a successful business, Assorted Design’s core value is transparency.

What does transparency mean to us? Well, it’s all about being honest, candid, and straightforward. Assorted Design believes in articulating the best way to market your brand and company. We are always kind and polite but believe that being truthful and forthright will create the best business for you.

With transparency, comes a learning and teaching world. It’s essential to Assorted Design that we teach our clients about what they’re doing and how they’re improving their company. We don’t want to do all of the work for you, we want you to gain knowledge and we want to demonstrate how we are working with your brand.

Communication is essential when it comes to transparency and how Assorted Design wants to work with you. Communication brings strong relationships and the best quality work for clients.

As I write this blog, I think it’s important you know that I am an intern working for Assorted Design. I am a junior in college and have had the best possible experience. It has been all about transparency with Assorted Design. I have learned, experienced and now have the authority to write this blog because of how honest and resourceful the team at assorted Design has been.

Beyond honesty, having transparency is ethical when it comes to strong relationships with clients. Sometimes, Transparency can be difficult for companies when they face adversity, but it is crucial for fostering an ethical culture.

Being Transparent at Assorted Design has improved trust, boosted engagement, built a culture, and created strong ties with all of their clients. Assorted Design is a place you can trust and learn from, we care about you are your company.

The post Transparency at Assorted Design appeared first on Assorted Design.

Even though social media is a way to connect with old friends and family, and to see what’s going on in the world, Instagram has become more than just a social platform. It’s all about business and Instagram marketing.

Businesses today are using social media to reach audiences and to promote their brand. But how important is Instagram marketing and what can it do?

1. Brand Visibility

We know social media is popular, but did you know there are 112.5 million users on Instagram as of 2020? By building your brand through Instagram, it gives people the opportunity to engage and see your company. Especially through Instagram promotions, you can create an ad for your posts to get more visibility beyond just your followers.

2. Visual Marketing

Instagram is all pictures and videos, creating a visual-based app. There are many marketing and advertising strategies and techniques that can build a brand. Using these techniques and bringing them to Instagram for your company is the most effective way to help target the right audience. A picture is worth a thousand words they say, and this is why Instagram is so effective for companies.

3. Targets Audiences

Instagram gives you the opportunity to reach the audiences you need for your brand or company. This social platform gives you the chance to be authentic and develop your brand exactly how you want it. With the use of Instagram stories, you can add value to your brand and show consumers how genuine and helpful your brand is.

It’s no secret Instagram is a popular domain, that’s why using Instagram Marketing is the best way to promote. It’s an influential app that helps brands develop their content and reach their audiences. Social media will continue to evolve and using these apps to your advantage will you give the greatest success for your company.

Now, go turn your Instagram account to a business profile and get your brand rolling.

The post Instagram Marketing appeared first on Assorted Design.

The online marketing landscape is constantly changing, research has found that most users begin their online experience with the search engine Google. Moreover, research concludes that the fist five results on a Google page get as many as 67% of the visits. Is the answer then, to be on the first page of the results or get lost on the second page of Google irrelevance? How does the magic practice of SEO, use fresh, relevant, marketing content to raise your business’s chances of coming up with a specific keyword?

Positive uses of improving SEO rankings of a website include producing, publishing, and tailoring content to be human audience friendly. That includes on-page SEO tactics such as keeping the content fresh, relevant, and tagged with proper images. The presentability and digestibility of the content makes it more likely to be picked up by Google’s algorithm. Though the exact nature of the algorithm remains hidden, there are key things online marketers can do to make the business’ content more SEO-friendly.

A common SEO practice is optimizing a website for keywords, even a preliminary keyword search can be done on Google Adwords. The rule of thumb is to use no more than five keyword or keyword phrases per page of content. Overstuffing the text with keywords has actually prompted Google to enforce the over-optimization policy which targets websites with too many keywords.  An excellent SEO consultant should be able to put together an effective SEO plan for a business’ online presence.

Since, SEO is an art that meets science, entirely keyword driven, there are other ways, when executed correctly, will positively impact SEO.  Practices such as link building, branding content to a site, and long-tail keywords that can be a powerful lead generation of sales for a business. The rules of SEO are constantly changing, and improving, so your page needs to be the fastest, most curated, and content driven to stand out among the 24 blogs that are published each second, according to WordPress.

SEO can get complicated, but it doesn’t need to be. For the most profitable online presence of a business, SEO tactics need to be employed to maximize the SEO friendliness of the content and website. Good and precise SEO strategies, from long-tail keywords to link-building, will ensure that the business is optimized for search. This can make a difference in the sales performance, branding, and profitability of the business.

The post What is SEO and Why Is It Important appeared first on Assorted Design.

After defining the target audience, businesses should embrace the fact that organic social media reach is a thing of the past. These days, social media is a game where you have to “pay to play”. First of all, the business has to craft optimal messages that won’t trigger ad blindness. Then, a business needs to have a social media calendar which defines posting frequency, integration with other marketing channels, and the cost of paid campaigns- all factors that need to tracked and measured. A business that has these systems in place will be able to determine which platforms perform the best and how to capitalize on the data. More valuable yet sophisticated features like remarketing on Facebook benefit from the consultation and expertise of a marketing agency.

The big four social media channels dominate the online conversation but how does a business owner determine which platform deserves the most attention? Each platform has a personality, reach, and benefits for the businessowner. The behemoth Facebook is a generalist with 2.2 billion monthly active users. Needless to say, every business should have a Facebook business page and take advantage of Facebook advertising, granular targeting, and remarketing. LinkedIn is the B2B thought leader with 500 million users, great for posting online resumes, networking, and B2B sales. Twitter is useful for posting bite-sized, time sensitive information for the tech crowd and other progressive audiences of different ages with 275 million monthly traffic. Finally, Instagram is the cool kid of social with 800 million monthly users that skews slightly female, mostly urban and millennial. Instagram is heavy on the visual content curation which is a dream come true for the product marketer.

In online existence, where social media is no longer optional for the businessowner, how does the business determine which platforms to use for the best ROI and engagement? The answer is a powerful marketing strategy which intimately knows the target audience, social media calendar, and the performance of content on each platform.

The post How to Determine the Social Media Platforms You Should Be On appeared first on Assorted Design.

Here are the top reasons to use Facebook as an advertising tool to turn “friends” into customers and capture market share among the 40 million businesses that use Facebook.

The first reason to use Facebook advertising for business is simple- it is where your future customers hang out. Research has found that the average American spends 28% of time on social networks, approximately 1.72 hours per day. Out of that time, the user spends an impressive 40 minutes just on Facebook- sharing and liking content. To break it down, every minute, Facebook users like more than 4.1 million posts and other engagements.

The sheer scale and reach of Facebook are impressive, Mark Zuckerberg announced that Facebook has surpassed 1 billion users logging in in a single day. However, with such a volume of active users, there are only 2 million active advertisers on Facebook. That is a huge advertising opportunity! And the perks of running ads on Facebook keep getting better. For example, the targeting feature is a goldmine for customer data and marketing campaigns. Businesses can target users with Facebook Ads by demographics, location, age, interests, gender, behavior, and connections. Facebook has enabled advertisers to tap into recent purchase behavior, play with custom audiences to nurture leads and inspire brand loyalty, and even create “lookalike audience”, a segment of Facebook users that mimic your customers. Such progressive targeting options allow the advertiser to get hyper granular with targeting which leads to insightful customer data and an organic advertising reach.

Another dynamic feature of Facebook advertising is remarketing. This is the single most powerful way to grow a business’ customer base. What is remarketing? It is a type of technology that delivers ads for the business after people have visited the business’ website, used the mobile app, or signed up with an email address. Essentially, people will see remarketing ads from Facebook when they hang out in other places online. The magic happens when businesses combine remarketing with Facebook product ads. On average, remarketing boosts engagement rates by three times and increase conversion rates by two times.

Facebook advertising is what makes the network with 1 billion users a day cool. From the gigantic scope of Facebook’s reach to the hyper granular targeting capabilities, advertising on Facebook is highly sophisticated and smart like the remarketing feature. It will be exciting to watch how businesses harness the advertising power of Facebook ushering in a new era of digital advertising.

The post The Top Reasons to Advertise on Facebook appeared first on Assorted Design.

Why Do You Need a Social Media Manager?

• A social media manager’s job requires that he or she know all about all of the social media platforms that are available, because it will give your brand and message greater reach. The social media manager must also know how to effectively optimize his or her use of the social media platforms.
• Most social media sites allow for some form of customization of your page, all of which give you a ton of opportunities to make your social media accounts more interesting to your potential clients. A social media manager stays informed about the options available on each social media platform, and can build your account into one that maintains a maximum level of appeal.
• The accessible nature of social media platforms allows a business to find and attract new followers who, in turn can support your brand through a viral marketing campaign. The social media manager understands how to find these new fans.
• Using social media properly means spending extended periods online, which does not allow you to walk away from the computer. Small business owners are left with little time to run their business, hiring a social media manager allows your focus to shift. A social media manager allows a small business owner to spend time working to build a business, rather than spending time on the computer.
• A social media manager can provide regular updates, interact with visitors and help encourage communication with both current and potential customers. A person responding consistently reinforces the idea that there is a face behind the computer. Ongoing personal interaction with customers allows the customer to understand that they are valued, and that they matter.

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