With Google’s constant algorithm changes, hiring a Tampa SEO agency can improve your SEO efforts. How can Assorted Design boost my SEO?

Boost Rankings

An SEO agency can help you rank higher in SERPs. SERPs are search engine results pages, which is what you want your website to pop up on. Having a strong SEO will increase visibility, drive more traffic and boost sales. Assorted Design can help you achieve a strong SEO by:

• Complete an audit of your site, checking, and resolving any issues.
• Complete an analysis of your on-page and off-page optimization techniques
• Generate engaging, informative and original content
• Build relevant links and remove toxic links
• Create targeted keywords
• Develop social bookmarking
• Ensure URLs contain the correct keywords
• Create brief HTML description tags for each image posted on the website.
• Update content regularly

Drive Traffic

It is important that your website includes various SEO strategies to get consistent traffic. Not only should your website be visually appealing but should drive traffic. Assorted Design will:

• Complete a keyword analysis
• Use the keyword in your title tag
• Produce meta description tags that compel a potential visitor
• Generate a clean and concise URL
• Create alt tag attributes that explain the images on your website

Increase Conversion Rate

Raising your conversion rate means that more of your traffic converts to meaningful actions that grow your business. In fact, it is one thing to have a strong SEO, but if visitors are not consuming then your SEO isn’t effective. Assorted Design knows how to create visitors into customers. A Tampa SEO agency, Assorted Design, will use SEO to make your website easily accessible.

Assorted Design

For a free consultation from our SEO team on how to generate more traffic to your website, just fill out the contact form and our consultant will be right at your side guiding you through the process.

The post 3 Reasons Why You Need a Tampa SEO Agency appeared first on Assorted Design.

When you use search engines like Google, Bing, or Yahoo, the first article that pops up after your search has a strong SEO. Usually, people don’t scroll very far from the first page on your google search and this is why having a strong SEO is important.

Therefore, having your firm’s information come up first is essential.  Especially for attorneys, because there could be a wide variety around your location.

So, how can Assorted Design get your law firm to the top of the page?

How SEO helps your Law Firm

Did you know that 96% of people use the internet to find an attorney? That’s why SEO is dominant on the Internet. There’s more to SEO than you think including:

1. Established Market Position: The higher you rank in search engines the more established your firm is or can be.
2. Targeted Traffic: your audience will ultimately grow when you use SEO. When you’re the first to come up, you will have a strong audience clicking on your firm.
3. Influx in Prospective Clients: You will begin to see a diverse group of people contacting you.
4. Higher ROI: The ROI for SEO is much higher than other marketing strategies available.

These are just a few reasons why SEO is crucial for marketing your brand.

How to Improve Your Law Firm’s SEO

Now that you know the benefits of SEO, it’s time to get started. Some of the few ways you can improve your firm SEO is by:

• Picking the right keywords
• Getting more reviews
• Avoid potent law jargon
• Correctly Optimize Meta Descriptions
• Increase Visual Appeal
• Think Local
• Be consistent with content

Great for you, Assorted Design can help your law firm get to the marketing top. We specialize in SEO content and can ensure your visits to your website increase.

If you are interested in improving your website’s SEO for attorneys, contact Assorted Design.

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But reviewing all of your digital marketing options, you have SEO, email blasts, PPC, Facebook, Instagram, blogging, and a host of other tools. There is something that is wrong, you do not know where you should get started.

That is really par for the course.

You have to understand, web marketing is a big term that represents different online avenues available for selling your product to people and growing your digital and physical footprint. So, it can feel complicated to launch a robust digital marketing campaign if your business lacks the time or expertise requires for such an undertaking.

For that reason, it makes sense to with a digital marketing agency like Assorted Design. Below, we are going to explore some of the reasons you should choose this digital marketing firm.

Time to jump right in!

Run your business. Focus on what you do best.

In nearly all cases, digital marketing requires you to hire a talented new staff member to run campaigns. Plus, the campaign will require an unexpected amount of time and attention since you will be working with staff in-house. Keep in mind that it will also take time and a chunk of change to just get the in-house team on its feet and the campaign running.

This process can be time-consuming, and Assorted Design can step-in to lift the burden off your shoulders. You do not want to spend weeks and months that can be better used to grow your business from the inside training a team.

With Assorted Design, you just share your hopes and goals and their timeframe. That is right, there is no training, onboarding, or managing new people. All elements of the digital marketing plan are handled internally by Assorted Design’s team. This frees you up to make a bigger profit.

You work with the experts.

For most business owners, you have found it difficult to hire one or two digital marketing experts at the onset of a single campaign. That is because this is something that takes consideration. Plus, it can take time for your internal team to understand ideas like SEO strategy, PPC and Facebook marketing.

When you work with Assorted Design, you have access to a team of experienced experts. Their team has gone out of its way to hire and retain the top minds in the business. This means they absorb the cost of

hiring experts. The invisible benefit here is that their experts have worked on projects like this in the past. You get to leverage their expertise. 

They offer scalable services.

One thing that makes Assorted Design the best bet for digital growth is its scalability. In a normal office setting, you will need to increase your team whenever the needs of the business grow, or you want to launch a new product or campaign. This means you will need to spend money to fuel the growth.

With Assorted Design, that is not the case. There will be no need to expand your internal team. Instead, Assorted Design offers several digital marketing plans and packages that are capable of being tailored to your business.

The Assorted Design team believes that having a scalable and flexible agency is vital for success.

They will provide measurable results.

No business is prepared to make an investment that brings no results.

With so many digital marketing components on the landscape, it can be tough to know the ROI. However, Assorted Design has identified Key Performance Indicators that help their team determine how your marketing campaigns are performing in relation to set goals.

They will also note key metrics to follow across multiple channels to determine the impact of each campaign. You will receive reports on your campaign and, in most situations, a website audit to help you make better marketing decisions. The Assorted Design team can even offer a proprietary dashboard for purposes of monitoring web impact, reviews and Google Analytics. In addition to all of this, the Assorted Design team will offer insight regarding keyword performance and how potential customers are interacting with your brand online.

Pump the brakes. Choose the right agency.

Before you hit the bricks in search of a digital marketing agency in your backyard, you may want to pump the brakes. Digital marketing is not a speedy process, so choosing the right firm matters. Run from companies that promise super-fast results. There is a good number of businesses out there, but we only trust Assorted Design will offer what they claim.

The post Leverage Digital Marketing to Grow Your Business appeared first on Assorted Design.

Let’s face it, if you come across a website you don’t understand or is hard to read, you’re going to keep scrolling and move on to a new website.

That’s why web design is crucial for your company or what you’re promoting online.

Why is Web Design Important?

It Sets the First Impression

The first impression is critical and sets the tone for your audience. Within seconds, people will judge your website and see if it’s professional and easy to use. With a strong website design, you will make a positive impact on your audience and keep them interested. Make sure to keep your website up to date! An outdated and unappealing website will deter users.

Not only will it set the first impression, but it also portrays your customer service. Based on your website, people will assume how you will help them. Your website is almost like a representative, you want your website to be inviting and easy to read. Make your website equivalent to a friendly face.

SEO – Search Engine Optimization

It’s common to search for something and click on the first or second website that comes up. Skillfully, with the appropriate web design, your website can be the first with SEO.

With the right kind of web design, you will be at the top of visibility. The proper kind of placement on your Tampa website will increase viewers to your page. Certain web designs can also influence your SEO.

The best way to make sure your SEO is up to par is by working with a web marketing agency, like Assorted Design Tampa Web Design.

There is Competition

Your competitors are also trying to have the best website so, don’t let them win. Be the most dominant website when it comes to your competitors. The website needs to be easy for users and set your business apart from others.

Your website is used to separate the differences from your competitors and a web design agency can showcase your unique aspects and set you apart from others.

What are some important elements of a website?

We’ve discussed that your website is important, so what are some of the elements that make a website professional and engaging?

• Responsive Design
• A Style Guide
• Visuals
• Call to Action Buttons
• Page Speed
• Strong Navigation

Contact Assorted Design for all of your Tampa web design needs.

The post Web Design appeared first on Assorted Design.

Here are the 5 most important metrics to watch in Google Analytics:

1. New or Unique Visitor Conversion- When focusing on the activity on your website, it is evident that the way a first-time visitor interacts with the site varies from a returning customer’s activity. First-time visitors should have an engaging experience on your site which eventually leads to a purchase. The important metric is conversion which isolates the rate at which frequent visitors turn to brand loyalists. One way to ensure that the conversion rate stays up is to focus on the website’s usability. A user-friendly website which takes into account the experience of a first-time visitor through their eyes will be more successful. Therefore, the website should provide a great user experience up front without any additional tips or tricks needed to navigate the site.
2. Bounce Rate- The bounce rate is defined as the amount of time new visitors visit the site and then immediately leave it without completing any tasks. The minimization of bounce rate is the preliminary goal when dealing with value per visit, interactions per visit, return visitor conversion, new and unique visitor conversion, and traffic sources. When there is very little time spent on the website and no interactions, it indicates a high bounce rate for the site. There could be several reasons for this including weak sources of traffic, poorly designed landing pages, or load times that are high for the site. On e-commerce sites, the bounce rate is referred to as the abandonment rate which could be the result of a check out process that is too complicated.
3. Cost Per Conversion- One of the most important metrics in Google Analytics for an audience is the lead generation cost or cost per referral. Even if the website is bringing in traffic, a high cost per conversion rate will be indicative of an unprofitable website. It is a good idea to know this metric and evaluate what costs are affecting your brand and with what margins.
4. Interactions per Visit- It is important to know how your visitor navigates the website from the time they are on the page to the reviews and comments they make. This way you know exactly what visitors are doing on your site, how you can get them to do more of what you want, and how to influence their behavior into conversions.
5. Return Visitor Conversion- If a visitor returns to your website, two questions arise: first is why they did not convert into a customer on the first visit, and second how can the return visitor be converted into a customer? Many brands offer exclusive deal or coupons to return customers, while others offer a mailing list for return visitors that will earn their loyalty. The return visitor conversion is an excellent Google Analytics metric for understanding brand loyalty and visitor behavior.

The post The 5 Most Important Metrics to Watch in Google Analytics appeared first on Assorted Design.

The online marketing landscape is constantly changing, research has found that most users begin their online experience with the search engine Google. Moreover, research concludes that the fist five results on a Google page get as many as 67% of the visits. Is the answer then, to be on the first page of the results or get lost on the second page of Google irrelevance? How does the magic practice of SEO, use fresh, relevant, marketing content to raise your business’s chances of coming up with a specific keyword?

Positive uses of improving SEO rankings of a website include producing, publishing, and tailoring content to be human audience friendly. That includes on-page SEO tactics such as keeping the content fresh, relevant, and tagged with proper images. The presentability and digestibility of the content makes it more likely to be picked up by Google’s algorithm. Though the exact nature of the algorithm remains hidden, there are key things online marketers can do to make the business’ content more SEO-friendly.

A common SEO practice is optimizing a website for keywords, even a preliminary keyword search can be done on Google Adwords. The rule of thumb is to use no more than five keyword or keyword phrases per page of content. Overstuffing the text with keywords has actually prompted Google to enforce the over-optimization policy which targets websites with too many keywords.  An excellent SEO consultant should be able to put together an effective SEO plan for a business’ online presence.

Since, SEO is an art that meets science, entirely keyword driven, there are other ways, when executed correctly, will positively impact SEO.  Practices such as link building, branding content to a site, and long-tail keywords that can be a powerful lead generation of sales for a business. The rules of SEO are constantly changing, and improving, so your page needs to be the fastest, most curated, and content driven to stand out among the 24 blogs that are published each second, according to WordPress.

SEO can get complicated, but it doesn’t need to be. For the most profitable online presence of a business, SEO tactics need to be employed to maximize the SEO friendliness of the content and website. Good and precise SEO strategies, from long-tail keywords to link-building, will ensure that the business is optimized for search. This can make a difference in the sales performance, branding, and profitability of the business.

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