Instagram is an engaging social media platform that gives you the opportunity to interact through photos and infographics. As the platform developed over time, the impactful social network now gives you the chance to create a following through organic advertisements. 

Instagram ads give you the opportunity to develop creative and impactful campaigns, effectively build brand awareness, and drive conversions all at the same time. 

3 Great Reasons to Try

1. Build a Following for Your Brand

The point of Instagram is to engage with other users and build a following. While many people use social media to connect with family and friends, Instagram can be utilized for a business. If you use Instagram ads rights, your creative advertisements can reach an organic following and can increase who you can reach. Once you have the following going, you can continue building your platform to spread information. 

2. Instagram Ads are Integrated with Facebook Ads 

Facebook is the number one social media platform, following closely in second is the counter-platform Instagram. Therefore, Both of these social media networks allow you to advertise your brand! You get the benefits of Facebook’s impressive campaign customizations combined with Instagram’s high engagement.

3. Strong Engagement Rates 

Users are most intrigued by visuals, so, using photos and videos for an advertisement is the best way to get engagement. Luckily, Instagram is the perfect app for that. The use of stories and posts for advertising creates strong engagement rates. Users are inclined to click and learn more if they see something of their interest. In fact, there is about 4.2 billion likes per day on Instagram. 

Use Assorted Design 

Instagram isn’t going anywhere. Although a decade old now, Instagram continues to improve its satisfaction for its users. Do we have you convinced to use it now? 

Assorted Design is available to help your brand improve its Instagram presence and Instagram ads. Use social media as part of your marketing strategy and get your bottom line. Interested in developing personalized ads? Contact Assorted Design. 

The post Why Your Company Should Use Instagram Ads appeared first on Assorted Design.

A fundamental rookie mistake in Facebook/Instagram advertising is not spending enough time on understanding the target audience of the campaign. What type of content drives the target audience to act? Furthermore, what are the important messages of the ad campaign? Research has found that 60% of Instagram users reported discovering new products on the channel. Furthermore, 75% of Instagram users said that a post motivated them to act. However, are the right users taking the right action at the right time on the ad?

A misunderstanding of the target audience may lead to a negative brand impression. The negative impact on the brand is an unwelcome side effect of a lack of defined goals and metrics for the ad campaign. Alongside with a defined target audience, the campaign objectives should be selected such as brand awareness, engagement, or product sales. The beginner social media advertiser should strive for a synergy between a carefully selected target audience and a well-defined brand campaign.

Another newbie mistakes that Facebook and Instagram advertisers make is overlooking the way the ad campaign will look and be delivered to the audience. The prevalence of smart phones has changed the way people hang out on social media. Research has found that more people now visit Facebook on mobile devices vs. desktop computers. Instagram was made for scrolling on a mobile device. Are the ad campaigns mobile optimized? There is nothing more frustrating to a user than to not be able to open a post because it is not formatted correctly. The rookie advertiser should consider the delivery method of the ad message for a seamless user experience.

Furthermore, the name of the game in social media is image curation. An ad launched into the Facebook or Instagram virtual space is competing with a tsunami of baby pictures, wedding announcements, and viral memes on Facebook and a wealth of fabulous fashion, travel, and dinner posts on Instagram. For a marketer to compete in this visual environment, the images for the ads must be highly aesthetically pleasing and eye catching.

The dominance of visual social media platforms such as Facebook and Instagram have changed the rules of online advertising. Those new to advertising on social media should learn to identify the target audience, set goals for the brand campaign, optimize for mobile, and curate compelling images. These few albeit important guidelines will make the best use of the newbie advertising dollars on Facebook and Instagram.

The post Beginner Mistakes to Avoid with Facebook and Instagram Ads appeared first on Assorted Design.