But reviewing all of your digital marketing options, you have SEO, email blasts, PPC, Facebook, Instagram, blogging, and a host of other tools. There is something that is wrong, you do not know where you should get started.

That is really par for the course.

You have to understand, web marketing is a big term that represents different online avenues available for selling your product to people and growing your digital and physical footprint. So, it can feel complicated to launch a robust digital marketing campaign if your business lacks the time or expertise requires for such an undertaking.

For that reason, it makes sense to with a digital marketing agency like Assorted Design. Below, we are going to explore some of the reasons you should choose this digital marketing firm.

Time to jump right in!

Run your business. Focus on what you do best.

In nearly all cases, digital marketing requires you to hire a talented new staff member to run campaigns. Plus, the campaign will require an unexpected amount of time and attention since you will be working with staff in-house. Keep in mind that it will also take time and a chunk of change to just get the in-house team on its feet and the campaign running.

This process can be time-consuming, and Assorted Design can step-in to lift the burden off your shoulders. You do not want to spend weeks and months that can be better used to grow your business from the inside training a team.

With Assorted Design, you just share your hopes and goals and their timeframe. That is right, there is no training, onboarding, or managing new people. All elements of the digital marketing plan are handled internally by Assorted Design’s team. This frees you up to make a bigger profit.

You work with the experts.

For most business owners, you have found it difficult to hire one or two digital marketing experts at the onset of a single campaign. That is because this is something that takes consideration. Plus, it can take time for your internal team to understand ideas like SEO strategy, PPC and Facebook marketing.

When you work with Assorted Design, you have access to a team of experienced experts. Their team has gone out of its way to hire and retain the top minds in the business. This means they absorb the cost of

hiring experts. The invisible benefit here is that their experts have worked on projects like this in the past. You get to leverage their expertise. 

They offer scalable services.

One thing that makes Assorted Design the best bet for digital growth is its scalability. In a normal office setting, you will need to increase your team whenever the needs of the business grow, or you want to launch a new product or campaign. This means you will need to spend money to fuel the growth.

With Assorted Design, that is not the case. There will be no need to expand your internal team. Instead, Assorted Design offers several digital marketing plans and packages that are capable of being tailored to your business.

The Assorted Design team believes that having a scalable and flexible agency is vital for success.

They will provide measurable results.

No business is prepared to make an investment that brings no results.

With so many digital marketing components on the landscape, it can be tough to know the ROI. However, Assorted Design has identified Key Performance Indicators that help their team determine how your marketing campaigns are performing in relation to set goals.

They will also note key metrics to follow across multiple channels to determine the impact of each campaign. You will receive reports on your campaign and, in most situations, a website audit to help you make better marketing decisions. The Assorted Design team can even offer a proprietary dashboard for purposes of monitoring web impact, reviews and Google Analytics. In addition to all of this, the Assorted Design team will offer insight regarding keyword performance and how potential customers are interacting with your brand online.

Pump the brakes. Choose the right agency.

Before you hit the bricks in search of a digital marketing agency in your backyard, you may want to pump the brakes. Digital marketing is not a speedy process, so choosing the right firm matters. Run from companies that promise super-fast results. There is a good number of businesses out there, but we only trust Assorted Design will offer what they claim.

The post Leverage Digital Marketing to Grow Your Business appeared first on Assorted Design.

Here are the 5 most important metrics to watch in Google Analytics:

1. New or Unique Visitor Conversion- When focusing on the activity on your website, it is evident that the way a first-time visitor interacts with the site varies from a returning customer’s activity. First-time visitors should have an engaging experience on your site which eventually leads to a purchase. The important metric is conversion which isolates the rate at which frequent visitors turn to brand loyalists. One way to ensure that the conversion rate stays up is to focus on the website’s usability. A user-friendly website which takes into account the experience of a first-time visitor through their eyes will be more successful. Therefore, the website should provide a great user experience up front without any additional tips or tricks needed to navigate the site.
2. Bounce Rate- The bounce rate is defined as the amount of time new visitors visit the site and then immediately leave it without completing any tasks. The minimization of bounce rate is the preliminary goal when dealing with value per visit, interactions per visit, return visitor conversion, new and unique visitor conversion, and traffic sources. When there is very little time spent on the website and no interactions, it indicates a high bounce rate for the site. There could be several reasons for this including weak sources of traffic, poorly designed landing pages, or load times that are high for the site. On e-commerce sites, the bounce rate is referred to as the abandonment rate which could be the result of a check out process that is too complicated.
3. Cost Per Conversion- One of the most important metrics in Google Analytics for an audience is the lead generation cost or cost per referral. Even if the website is bringing in traffic, a high cost per conversion rate will be indicative of an unprofitable website. It is a good idea to know this metric and evaluate what costs are affecting your brand and with what margins.
4. Interactions per Visit- It is important to know how your visitor navigates the website from the time they are on the page to the reviews and comments they make. This way you know exactly what visitors are doing on your site, how you can get them to do more of what you want, and how to influence their behavior into conversions.
5. Return Visitor Conversion- If a visitor returns to your website, two questions arise: first is why they did not convert into a customer on the first visit, and second how can the return visitor be converted into a customer? Many brands offer exclusive deal or coupons to return customers, while others offer a mailing list for return visitors that will earn their loyalty. The return visitor conversion is an excellent Google Analytics metric for understanding brand loyalty and visitor behavior.

The post The 5 Most Important Metrics to Watch in Google Analytics appeared first on Assorted Design.

Here is a short breakdown of the announcements.

Responsive Search Ads

The new ads which give more real estate to advertisers have been in beta testing during the early months of 2018. This new kind of ad automates ad testing and allows an an advertiser more real estate on the web. The product will roll out to all Google advertisers over the next several months.

Local Campaigns

The use of phrase “near me” has been on the rise in mobile searches. To that end, a new campaign type called “local campaigns” has the aim of driving store visits. The ads are generated based on creative supplied by advertiser and location extensions. The platform then optimizes the ad delivery across ad networks.

Cross-device Reporting and Remarketing Stats in Google Analytics

The announcement that drew the most crowd response was the news that advertisers would be able to review cross-device reporting in Google Analytics. Excitingly, this means advertisers will be able to create and deploy cross-device remarketing audiences for use in new Google Ads.

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