Instagram is an engaging social media platform that gives you the opportunity to interact through photos and infographics. As the platform developed over time, the impactful social network now gives you the chance to create a following through organic advertisements. 

Instagram ads give you the opportunity to develop creative and impactful campaigns, effectively build brand awareness, and drive conversions all at the same time. 

3 Great Reasons to Try

1. Build a Following for Your Brand

The point of Instagram is to engage with other users and build a following. While many people use social media to connect with family and friends, Instagram can be utilized for a business. If you use Instagram ads rights, your creative advertisements can reach an organic following and can increase who you can reach. Once you have the following going, you can continue building your platform to spread information. 

2. Instagram Ads are Integrated with Facebook Ads 

Facebook is the number one social media platform, following closely in second is the counter-platform Instagram. Therefore, Both of these social media networks allow you to advertise your brand! You get the benefits of Facebook’s impressive campaign customizations combined with Instagram’s high engagement.

3. Strong Engagement Rates 

Users are most intrigued by visuals, so, using photos and videos for an advertisement is the best way to get engagement. Luckily, Instagram is the perfect app for that. The use of stories and posts for advertising creates strong engagement rates. Users are inclined to click and learn more if they see something of their interest. In fact, there is about 4.2 billion likes per day on Instagram. 

Use Assorted Design 

Instagram isn’t going anywhere. Although a decade old now, Instagram continues to improve its satisfaction for its users. Do we have you convinced to use it now? 

Assorted Design is available to help your brand improve its Instagram presence and Instagram ads. Use social media as part of your marketing strategy and get your bottom line. Interested in developing personalized ads? Contact Assorted Design. 

The post Why Your Company Should Use Instagram Ads appeared first on Assorted Design.

But reviewing all of your digital marketing options, you have SEO, email blasts, PPC, Facebook, Instagram, blogging, and a host of other tools. There is something that is wrong, you do not know where you should get started.

That is really par for the course.

You have to understand, web marketing is a big term that represents different online avenues available for selling your product to people and growing your digital and physical footprint. So, it can feel complicated to launch a robust digital marketing campaign if your business lacks the time or expertise requires for such an undertaking.

For that reason, it makes sense to with a digital marketing agency like Assorted Design. Below, we are going to explore some of the reasons you should choose this digital marketing firm.

Time to jump right in!

Run your business. Focus on what you do best.

In nearly all cases, digital marketing requires you to hire a talented new staff member to run campaigns. Plus, the campaign will require an unexpected amount of time and attention since you will be working with staff in-house. Keep in mind that it will also take time and a chunk of change to just get the in-house team on its feet and the campaign running.

This process can be time-consuming, and Assorted Design can step-in to lift the burden off your shoulders. You do not want to spend weeks and months that can be better used to grow your business from the inside training a team.

With Assorted Design, you just share your hopes and goals and their timeframe. That is right, there is no training, onboarding, or managing new people. All elements of the digital marketing plan are handled internally by Assorted Design’s team. This frees you up to make a bigger profit.

You work with the experts.

For most business owners, you have found it difficult to hire one or two digital marketing experts at the onset of a single campaign. That is because this is something that takes consideration. Plus, it can take time for your internal team to understand ideas like SEO strategy, PPC and Facebook marketing.

When you work with Assorted Design, you have access to a team of experienced experts. Their team has gone out of its way to hire and retain the top minds in the business. This means they absorb the cost of

hiring experts. The invisible benefit here is that their experts have worked on projects like this in the past. You get to leverage their expertise. 

They offer scalable services.

One thing that makes Assorted Design the best bet for digital growth is its scalability. In a normal office setting, you will need to increase your team whenever the needs of the business grow, or you want to launch a new product or campaign. This means you will need to spend money to fuel the growth.

With Assorted Design, that is not the case. There will be no need to expand your internal team. Instead, Assorted Design offers several digital marketing plans and packages that are capable of being tailored to your business.

The Assorted Design team believes that having a scalable and flexible agency is vital for success.

They will provide measurable results.

No business is prepared to make an investment that brings no results.

With so many digital marketing components on the landscape, it can be tough to know the ROI. However, Assorted Design has identified Key Performance Indicators that help their team determine how your marketing campaigns are performing in relation to set goals.

They will also note key metrics to follow across multiple channels to determine the impact of each campaign. You will receive reports on your campaign and, in most situations, a website audit to help you make better marketing decisions. The Assorted Design team can even offer a proprietary dashboard for purposes of monitoring web impact, reviews and Google Analytics. In addition to all of this, the Assorted Design team will offer insight regarding keyword performance and how potential customers are interacting with your brand online.

Pump the brakes. Choose the right agency.

Before you hit the bricks in search of a digital marketing agency in your backyard, you may want to pump the brakes. Digital marketing is not a speedy process, so choosing the right firm matters. Run from companies that promise super-fast results. There is a good number of businesses out there, but we only trust Assorted Design will offer what they claim.

The post Leverage Digital Marketing to Grow Your Business appeared first on Assorted Design.

Initially, the deeper dive we completed, the more overwhelming the platform felt. However, we were able to get the hang of it. Now we have several hundred Facebook ad campaigns under our belt, and we are here to help you understand Facebook ads.

Facebook Ads Guide:

Campaign Creation

Make sure you chose the right objective for your Facebook ad. The objective for the campaign will depend on the specific offer. Are you building a list of educational leads? Do you want to promote app installs? Do you need to send traffic to a web landing page? Make sure
Have you chosen the right campaign objective for your ad? Your campaign objective depends on your offer. Are you collecting educational leads? Pushing for app installs? Sending traffic to a landing page? You will always want to make sure you choose the best possible objective that fits the goal associate with your offer.

Facebook Audience Selection

You will want to make sure that you select an audience and interests that match your particular offer. Facebook grants you some never before heard of powers when it comes to hyper-focusing your ad.

Make sure you have utilized behavioral targeting to narrow the scope of your audience. This type of audience targeting allows you to get extremely focused with your Facebook and Instagram ad audience.

Have you had your website person add the Facebook Pixel to your business website to track the social media ad results? The Facebook Pixel lets you track conversion ad goals as well as retarget Individuals who have been to your website to show them additional ads on your offer.

Image Selection

Take a moment to determine if you would consider the image to be eye-catching and whether it would cause people to stop in the middle of a smartphone scroll. The truth is that it is hard to stand out on Facebook and Instagram. Keep in mind that, 90%+ of people are scrolling on their smartphone. If you want to garner attention, your image should really make an impression. A person will not have a positive interaction with your ad if they do not stop scrolling to read it. You need something that will pull them out of the social media funk.

Does this image also match the audience? If the Facebook audience is females in 45+, you will not want to use a picture of young and irresponsible people at a non-socially distanced party. You get the point. Use images that will resonate with your core audience.

Does text take in 21%+ of the ad image? The addition of written content to an ad image is a great way of capture attention, but there is always a catch: The text must never cover more than 20% of the ad image. If it does, Facebook will either not approve it or dramatically reduce its reach, meaning the ad will cost more to run.

Is the image the right size? There isn’t a hard and fast rule, but there is recommended sizes for Facebook ad images. Using other dimensions can cause your image to look weird and stretched.

Ad Copy

Take a look at the written ad copy and see if it focuses on the benefits rather than the product features. People who are new to social media ads often talk too much about product features. You know, things like the material, the available colors and the amount of space it will take up in the home. This information does not really matter in a Facebook ad. People want to understand how a product or an offer will change their life in a profound way. In other words, they want to know how it will solve a problem in their life.

Testing

This is something most marketers do not want to think about, but it pays to create multiple versions of a Facebook or Instagram ad. Each copy should include different images and copy variations. The test ads need to be run side by side for a specific period to give you insight on the best converting ad copy. Once there is an ad that is a proven winner, you will want to test it again by optimizing specific aspects.

Use this handy Facebook and Instagram checklist to learn more about social media advertising. Yes, it takes a lot of work and we are here to help you.

The post An Introduction To The Facebook Ads Manager appeared first on Assorted Design.

Here are the top reasons to use Facebook as an advertising tool to turn “friends” into customers and capture market share among the 40 million businesses that use Facebook.

The first reason to use Facebook advertising for business is simple- it is where your future customers hang out. Research has found that the average American spends 28% of time on social networks, approximately 1.72 hours per day. Out of that time, the user spends an impressive 40 minutes just on Facebook- sharing and liking content. To break it down, every minute, Facebook users like more than 4.1 million posts and other engagements.

The sheer scale and reach of Facebook are impressive, Mark Zuckerberg announced that Facebook has surpassed 1 billion users logging in in a single day. However, with such a volume of active users, there are only 2 million active advertisers on Facebook. That is a huge advertising opportunity! And the perks of running ads on Facebook keep getting better. For example, the targeting feature is a goldmine for customer data and marketing campaigns. Businesses can target users with Facebook Ads by demographics, location, age, interests, gender, behavior, and connections. Facebook has enabled advertisers to tap into recent purchase behavior, play with custom audiences to nurture leads and inspire brand loyalty, and even create “lookalike audience”, a segment of Facebook users that mimic your customers. Such progressive targeting options allow the advertiser to get hyper granular with targeting which leads to insightful customer data and an organic advertising reach.

Another dynamic feature of Facebook advertising is remarketing. This is the single most powerful way to grow a business’ customer base. What is remarketing? It is a type of technology that delivers ads for the business after people have visited the business’ website, used the mobile app, or signed up with an email address. Essentially, people will see remarketing ads from Facebook when they hang out in other places online. The magic happens when businesses combine remarketing with Facebook product ads. On average, remarketing boosts engagement rates by three times and increase conversion rates by two times.

Facebook advertising is what makes the network with 1 billion users a day cool. From the gigantic scope of Facebook’s reach to the hyper granular targeting capabilities, advertising on Facebook is highly sophisticated and smart like the remarketing feature. It will be exciting to watch how businesses harness the advertising power of Facebook ushering in a new era of digital advertising.

The post The Top Reasons to Advertise on Facebook appeared first on Assorted Design.

A fundamental rookie mistake in Facebook/Instagram advertising is not spending enough time on understanding the target audience of the campaign. What type of content drives the target audience to act? Furthermore, what are the important messages of the ad campaign? Research has found that 60% of Instagram users reported discovering new products on the channel. Furthermore, 75% of Instagram users said that a post motivated them to act. However, are the right users taking the right action at the right time on the ad?

A misunderstanding of the target audience may lead to a negative brand impression. The negative impact on the brand is an unwelcome side effect of a lack of defined goals and metrics for the ad campaign. Alongside with a defined target audience, the campaign objectives should be selected such as brand awareness, engagement, or product sales. The beginner social media advertiser should strive for a synergy between a carefully selected target audience and a well-defined brand campaign.

Another newbie mistakes that Facebook and Instagram advertisers make is overlooking the way the ad campaign will look and be delivered to the audience. The prevalence of smart phones has changed the way people hang out on social media. Research has found that more people now visit Facebook on mobile devices vs. desktop computers. Instagram was made for scrolling on a mobile device. Are the ad campaigns mobile optimized? There is nothing more frustrating to a user than to not be able to open a post because it is not formatted correctly. The rookie advertiser should consider the delivery method of the ad message for a seamless user experience.

Furthermore, the name of the game in social media is image curation. An ad launched into the Facebook or Instagram virtual space is competing with a tsunami of baby pictures, wedding announcements, and viral memes on Facebook and a wealth of fabulous fashion, travel, and dinner posts on Instagram. For a marketer to compete in this visual environment, the images for the ads must be highly aesthetically pleasing and eye catching.

The dominance of visual social media platforms such as Facebook and Instagram have changed the rules of online advertising. Those new to advertising on social media should learn to identify the target audience, set goals for the brand campaign, optimize for mobile, and curate compelling images. These few albeit important guidelines will make the best use of the newbie advertising dollars on Facebook and Instagram.

The post Beginner Mistakes to Avoid with Facebook and Instagram Ads appeared first on Assorted Design.

The new Marketplace ads from businesses will appear next to other products and services available for purchase in Marketplace. When a business selects the automatic placement option for their ad, they will also see Marketplace alongside:

• The News Feed
• Instagram
• Messenger
• The Audience Network.

In addition to these locations for ad placement, it is important to understand that Marketplace Facebook ads would also show up as a sponsored post in the News Feed.

The post Facebook Introduces Marketplace Ads appeared first on Assorted Design.