Instagram is an engaging social media platform that gives you the opportunity to interact through photos and infographics. As the platform developed over time, the impactful social network now gives you the chance to create a following through organic advertisements. 

Instagram ads give you the opportunity to develop creative and impactful campaigns, effectively build brand awareness, and drive conversions all at the same time. 

3 Great Reasons to Try

1. Build a Following for Your Brand

The point of Instagram is to engage with other users and build a following. While many people use social media to connect with family and friends, Instagram can be utilized for a business. If you use Instagram ads rights, your creative advertisements can reach an organic following and can increase who you can reach. Once you have the following going, you can continue building your platform to spread information. 

2. Instagram Ads are Integrated with Facebook Ads 

Facebook is the number one social media platform, following closely in second is the counter-platform Instagram. Therefore, Both of these social media networks allow you to advertise your brand! You get the benefits of Facebook’s impressive campaign customizations combined with Instagram’s high engagement.

3. Strong Engagement Rates 

Users are most intrigued by visuals, so, using photos and videos for an advertisement is the best way to get engagement. Luckily, Instagram is the perfect app for that. The use of stories and posts for advertising creates strong engagement rates. Users are inclined to click and learn more if they see something of their interest. In fact, there is about 4.2 billion likes per day on Instagram. 

Use Assorted Design 

Instagram isn’t going anywhere. Although a decade old now, Instagram continues to improve its satisfaction for its users. Do we have you convinced to use it now? 

Assorted Design is available to help your brand improve its Instagram presence and Instagram ads. Use social media as part of your marketing strategy and get your bottom line. Interested in developing personalized ads? Contact Assorted Design. 

The post Why Your Company Should Use Instagram Ads appeared first on Assorted Design.

Even though social media is a way to connect with old friends and family, and to see what’s going on in the world, Instagram has become more than just a social platform. It’s all about business and Instagram marketing.

Businesses today are using social media to reach audiences and to promote their brand. But how important is Instagram marketing and what can it do?

1. Brand Visibility

We know social media is popular, but did you know there are 112.5 million users on Instagram as of 2020? By building your brand through Instagram, it gives people the opportunity to engage and see your company. Especially through Instagram promotions, you can create an ad for your posts to get more visibility beyond just your followers.

2. Visual Marketing

Instagram is all pictures and videos, creating a visual-based app. There are many marketing and advertising strategies and techniques that can build a brand. Using these techniques and bringing them to Instagram for your company is the most effective way to help target the right audience. A picture is worth a thousand words they say, and this is why Instagram is so effective for companies.

3. Targets Audiences

Instagram gives you the opportunity to reach the audiences you need for your brand or company. This social platform gives you the chance to be authentic and develop your brand exactly how you want it. With the use of Instagram stories, you can add value to your brand and show consumers how genuine and helpful your brand is.

It’s no secret Instagram is a popular domain, that’s why using Instagram Marketing is the best way to promote. It’s an influential app that helps brands develop their content and reach their audiences. Social media will continue to evolve and using these apps to your advantage will you give the greatest success for your company.

Now, go turn your Instagram account to a business profile and get your brand rolling.

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Initially, the deeper dive we completed, the more overwhelming the platform felt. However, we were able to get the hang of it. Now we have several hundred Facebook ad campaigns under our belt, and we are here to help you understand Facebook ads.

Facebook Ads Guide:

Campaign Creation

Make sure you chose the right objective for your Facebook ad. The objective for the campaign will depend on the specific offer. Are you building a list of educational leads? Do you want to promote app installs? Do you need to send traffic to a web landing page? Make sure
Have you chosen the right campaign objective for your ad? Your campaign objective depends on your offer. Are you collecting educational leads? Pushing for app installs? Sending traffic to a landing page? You will always want to make sure you choose the best possible objective that fits the goal associate with your offer.

Facebook Audience Selection

You will want to make sure that you select an audience and interests that match your particular offer. Facebook grants you some never before heard of powers when it comes to hyper-focusing your ad.

Make sure you have utilized behavioral targeting to narrow the scope of your audience. This type of audience targeting allows you to get extremely focused with your Facebook and Instagram ad audience.

Have you had your website person add the Facebook Pixel to your business website to track the social media ad results? The Facebook Pixel lets you track conversion ad goals as well as retarget Individuals who have been to your website to show them additional ads on your offer.

Image Selection

Take a moment to determine if you would consider the image to be eye-catching and whether it would cause people to stop in the middle of a smartphone scroll. The truth is that it is hard to stand out on Facebook and Instagram. Keep in mind that, 90%+ of people are scrolling on their smartphone. If you want to garner attention, your image should really make an impression. A person will not have a positive interaction with your ad if they do not stop scrolling to read it. You need something that will pull them out of the social media funk.

Does this image also match the audience? If the Facebook audience is females in 45+, you will not want to use a picture of young and irresponsible people at a non-socially distanced party. You get the point. Use images that will resonate with your core audience.

Does text take in 21%+ of the ad image? The addition of written content to an ad image is a great way of capture attention, but there is always a catch: The text must never cover more than 20% of the ad image. If it does, Facebook will either not approve it or dramatically reduce its reach, meaning the ad will cost more to run.

Is the image the right size? There isn’t a hard and fast rule, but there is recommended sizes for Facebook ad images. Using other dimensions can cause your image to look weird and stretched.

Ad Copy

Take a look at the written ad copy and see if it focuses on the benefits rather than the product features. People who are new to social media ads often talk too much about product features. You know, things like the material, the available colors and the amount of space it will take up in the home. This information does not really matter in a Facebook ad. People want to understand how a product or an offer will change their life in a profound way. In other words, they want to know how it will solve a problem in their life.

Testing

This is something most marketers do not want to think about, but it pays to create multiple versions of a Facebook or Instagram ad. Each copy should include different images and copy variations. The test ads need to be run side by side for a specific period to give you insight on the best converting ad copy. Once there is an ad that is a proven winner, you will want to test it again by optimizing specific aspects.

Use this handy Facebook and Instagram checklist to learn more about social media advertising. Yes, it takes a lot of work and we are here to help you.

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