Well, ADA stands for Americans with Disabilities Act. The ADA is a civil rights law that prohibits discrimination based on disability. With the increase of internet use, it’s crucial that the web is accessible to everyone.

According to Accessible, 98% of websites are inaccessible and 25% of websites sued more than once.

What are some of the common problems in website accessibility?

1. Images without Text

It may be easy for you to look at an image online and understand what is happening in the photo, however, blind people or people with low vision are unable to see it. This can affect their ability to read a computer display. They often use different technologies so they can access the information displayed on a webpage, this is why you have to add a text equivalent to each image on your website.

2. Documents are not posted in an Accessible format

It’s common to use a PDF format, yet unfortunately, PDFs are unable to be read or seen when someone is using a screen reader. So, if you are posting a document, make sure to have multiple ways of accessing it beyond just a PDF format.

3. Colors and Font Sizes

Make sure that your website can be easy to manipulate with color and font settings in the browser, for people with disabilities. Some websites are unable to change for people with low vision. It may be time to double-check that your website can be used by everyone.

4. Videos and Multimedia

Photos are common use on the internet, but so are videos. Many government entities use their websites to post training videos or videos to inform people. For people with hearing disabilities, this can be impossible to use. To make them useful for everyone, add a visual and audio transcript.

It may seem surprising, but many users don’t consider that not everyone has the same ability to read or hear everything they see on the internet. To make sure you’re reaching the entire audience, following these steps can help you be ADA compliant.

Assorted Design can help establish an ADA-compliant website as well as making it easy to use and stylish.

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But reviewing all of your digital marketing options, you have SEO, email blasts, PPC, Facebook, Instagram, blogging, and a host of other tools. There is something that is wrong, you do not know where you should get started.

That is really par for the course.

You have to understand, web marketing is a big term that represents different online avenues available for selling your product to people and growing your digital and physical footprint. So, it can feel complicated to launch a robust digital marketing campaign if your business lacks the time or expertise requires for such an undertaking.

For that reason, it makes sense to with a digital marketing agency like Assorted Design. Below, we are going to explore some of the reasons you should choose this digital marketing firm.

Time to jump right in!

Run your business. Focus on what you do best.

In nearly all cases, digital marketing requires you to hire a talented new staff member to run campaigns. Plus, the campaign will require an unexpected amount of time and attention since you will be working with staff in-house. Keep in mind that it will also take time and a chunk of change to just get the in-house team on its feet and the campaign running.

This process can be time-consuming, and Assorted Design can step-in to lift the burden off your shoulders. You do not want to spend weeks and months that can be better used to grow your business from the inside training a team.

With Assorted Design, you just share your hopes and goals and their timeframe. That is right, there is no training, onboarding, or managing new people. All elements of the digital marketing plan are handled internally by Assorted Design’s team. This frees you up to make a bigger profit.

You work with the experts.

For most business owners, you have found it difficult to hire one or two digital marketing experts at the onset of a single campaign. That is because this is something that takes consideration. Plus, it can take time for your internal team to understand ideas like SEO strategy, PPC and Facebook marketing.

When you work with Assorted Design, you have access to a team of experienced experts. Their team has gone out of its way to hire and retain the top minds in the business. This means they absorb the cost of

hiring experts. The invisible benefit here is that their experts have worked on projects like this in the past. You get to leverage their expertise. 

They offer scalable services.

One thing that makes Assorted Design the best bet for digital growth is its scalability. In a normal office setting, you will need to increase your team whenever the needs of the business grow, or you want to launch a new product or campaign. This means you will need to spend money to fuel the growth.

With Assorted Design, that is not the case. There will be no need to expand your internal team. Instead, Assorted Design offers several digital marketing plans and packages that are capable of being tailored to your business.

The Assorted Design team believes that having a scalable and flexible agency is vital for success.

They will provide measurable results.

No business is prepared to make an investment that brings no results.

With so many digital marketing components on the landscape, it can be tough to know the ROI. However, Assorted Design has identified Key Performance Indicators that help their team determine how your marketing campaigns are performing in relation to set goals.

They will also note key metrics to follow across multiple channels to determine the impact of each campaign. You will receive reports on your campaign and, in most situations, a website audit to help you make better marketing decisions. The Assorted Design team can even offer a proprietary dashboard for purposes of monitoring web impact, reviews and Google Analytics. In addition to all of this, the Assorted Design team will offer insight regarding keyword performance and how potential customers are interacting with your brand online.

Pump the brakes. Choose the right agency.

Before you hit the bricks in search of a digital marketing agency in your backyard, you may want to pump the brakes. Digital marketing is not a speedy process, so choosing the right firm matters. Run from companies that promise super-fast results. There is a good number of businesses out there, but we only trust Assorted Design will offer what they claim.

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Let’s face it, if you come across a website you don’t understand or is hard to read, you’re going to keep scrolling and move on to a new website.

That’s why web design is crucial for your company or what you’re promoting online.

Why is Web Design Important?

It Sets the First Impression

The first impression is critical and sets the tone for your audience. Within seconds, people will judge your website and see if it’s professional and easy to use. With a strong website design, you will make a positive impact on your audience and keep them interested. Make sure to keep your website up to date! An outdated and unappealing website will deter users.

Not only will it set the first impression, but it also portrays your customer service. Based on your website, people will assume how you will help them. Your website is almost like a representative, you want your website to be inviting and easy to read. Make your website equivalent to a friendly face.

SEO – Search Engine Optimization

It’s common to search for something and click on the first or second website that comes up. Skillfully, with the appropriate web design, your website can be the first with SEO.

With the right kind of web design, you will be at the top of visibility. The proper kind of placement on your Tampa website will increase viewers to your page. Certain web designs can also influence your SEO.

The best way to make sure your SEO is up to par is by working with a web marketing agency, like Assorted Design Tampa Web Design.

There is Competition

Your competitors are also trying to have the best website so, don’t let them win. Be the most dominant website when it comes to your competitors. The website needs to be easy for users and set your business apart from others.

Your website is used to separate the differences from your competitors and a web design agency can showcase your unique aspects and set you apart from others.

What are some important elements of a website?

We’ve discussed that your website is important, so what are some of the elements that make a website professional and engaging?

• Responsive Design
• A Style Guide
• Visuals
• Call to Action Buttons
• Page Speed
• Strong Navigation

Contact Assorted Design for all of your Tampa web design needs.

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Definitive regulations for website accessibility are still in development, but there are still a few agreed-upon measures that your business can take to fit the needs of the ADA.

Now before we jump head first into tools and regulations, it’s important to first understand what websites require these accommodations. There’s two sections of the ADA where you can find the answer to this question, title I and title III. Title I describes businesses that operate for 20 weeks or more out of the year, and that have 15 or more full-time employees on their staff. Title III describes businesses that provide “public services” like hotels, banks, and public transportation.

The next step is finding a source where regulations are listed. Unfortunately there aren’t any guidelines due to the ADA website compliance being a new development. This can make the process of evolving your website very frustrating. Not to worry, there are still some actions you can take to make your website more accessible. Not only does it expand the opportunity for more customers, but it also shows the effort your business is making to follow the ADA guidelines.

So what are some measures you can take to make your website ADA friendly? First off you can organize your website to be consistent. Make all buttons, widgets, menus, and links easy to find and access in order to ensure that your website isn’t hard to navigate. Making your fonts bold and clear to read will also help potential customers navigate your website. You will also want to pay close attention to the header code. Numerous text readers use the headers to determine what language the website is written in. By using numerous header “tiers” assists the reader through the page’s content. You can also provide transcripts for audio and video content so a user who is hard of hearing can read what is being said in the audio of the video clip.

Making sure all your documents are text reader accessible can also be a measure you can take to ensure that your documents are easy to read.

A final advantage you can give is by making sure your website offers alternate options if there is an input error. Many users with disabilities can encounter a lot of issues navigating. So by giving them alternative “routes” for them to navigate can make sure they get the information they need.

So what will happen if your business doesn’t follow these steps? Well without an ADA compliant website, this leaves your business exposed for lawsuits. You can’t just hope to fly under the radar and escape lawsuits. Attorneys are constantly on the hunt for non-compliant businesses both physically and digitally. Not only will you spend thousands of dollars in an effort to bring your website to their standards, but you’ll also have to pay the attorney fees.

In addition to making your business vulnerable to lawsuits, you also create a barrier between your business and potential clients. Having an ADA compliant website boosts your clientele and well as bumps you above potential competitor’s websites.

The post ADA Website Compliance For Tampa, FL Small Businesses appeared first on Assorted Design.

As companies worldwide work quickly to bring their websites into compliance with the WCAG, the focus has shifted to existing accessibility regulations. The ADA in the United States is one such example of a visible and complicated piece of legislation. The best way to explain is to shed some light on the ins and outs of what it takes to operate an ADA compliant website in 2020. Or, if you prefer to take a deep dive into the gritty details of any accessibility issues on your site, you can request a free ADA website audit report from Assorted Design.

Website compliance with the ADA

The ADA does not expressly state that a website must maintain ADA compliance, event after amendments were made to it in 2008. Though, Title III of the ADA requires that a place of public accommodation allow easy access to people who meet the standards of the ADA for disability. With individuals increasingly making online purchases, one might make the assumption that this idea then must be extended to a website. However, from a purely legal perspective, there is an ocean of grey area. This means the courts are typically responsible for determining how the standards set forth in the ADA apply to a website, or if they apply at all.

There has been court rulings around the United States that commercial websites are indeed places of public accommodation and, due to this fact, they are subject to ADA guidelines. In other cases, the courts have concluded that a website is bound by regulations if a close physical proximity exists between the site and a brick and mortar location. With no clear federal rules, it has been difficult to make a clear line in the sand about whether a website is governed by the accessibility rules in the ADA.

While the impact of ADA regulations online is likely to remain unclear for the immediate future, there is no question that more cases regarding equal digital access will continue to be filed. In lieu of waiting for clear national guidelines, choosing to act proactively is the recommended approach for most organizations. Taking action early is the best way to try to avoid an accessibility lawsuit and any potentially negative publicity. Contact Assorted Design today to learn more about your current level of ADA compliance, and be sure to ask how we can help you achieve compliance.

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