What is the Hamburger Menu?

 The great hamburger menu is very popular, whether you’ve realized it or not. The design is straightforward- It’s comprised of three horizontal lines resembling, a hamburger. This navigation element is the button on websites and apps that open up a side menu. This menu portrays to users that there is more to explore on the website.

Is this Icon right for your website?

When developing your website, planning, researching and designing take a big role in perfecting your website. So, the question lies, is this icon right for my website? Here are some of the pros and cons of the icon.

Pros

1. The Menu is Recognizable

Everyone knows the hamburger menu. When you appear on a new website and see the three lines, you know to click on it to explore more. It’s a famous icon that, truly will never get old.

2. It’s Clean

Nothing is more appealing to the eye than a nice, clean, and organized website. You don’t want to overwhelm users with too much information, using the hamburger menu gives users the chance to click on the information they want, in a clean way.

3. Secondary Access

If you have more information that doesn’t need to be seen for everyone’s eyes, then the menu creates secondary access for users. It helps to focus primarily on one page but can navigate you to another. This is what makes the menu so useful.

Cons

1. They may be inefficient

A good designer knows that making users go through multiple steps, is just a no. Sadly, that’s what the hamburger menu does. When users are looking for something right away, they don’t want to go to the menu to find it, they want it on the first page. Sometimes, users hate having to search for what they want.

2. They have Low Engagement

The click rates on the icon are low. Sometimes they can be hard to reach in the corner of a phone or tablet. For something so simple, there is a high cognitive load for users. Using something else can help reduce that for users.

3. They can make the page unimportant

Whatever is in the menu ultimately means it’s unimportant, because it’s not on the home page, right?  Well, that’s wrong. Many important items are on the hamburger menu, but users assume they aren’t.

We’ve discussed the pros and cons of the infamous hamburger menu. What do you think is right for your website? You won’t know unless you try!

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We firmly believe in helping our community and the small business owners of Florida. The destruction caused by Hurricane Ian has directly touched friends. So, we are working as a team to help people hurt by this tragedy. If you know someone who has been directly affected by Hurricane Ian, please let us know how we can help.

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With Google’s constant algorithm changes, hiring a Tampa SEO agency can improve your SEO efforts. How can Assorted Design boost my SEO?

Boost Rankings

An SEO agency can help you rank higher in SERPs. SERPs are search engine results pages, which is what you want your website to pop up on. Having a strong SEO will increase visibility, drive more traffic and boost sales. Assorted Design can help you achieve a strong SEO by:

• Complete an audit of your site, checking, and resolving any issues.
• Complete an analysis of your on-page and off-page optimization techniques
• Generate engaging, informative and original content
• Build relevant links and remove toxic links
• Create targeted keywords
• Develop social bookmarking
• Ensure URLs contain the correct keywords
• Create brief HTML description tags for each image posted on the website.
• Update content regularly

Drive Traffic

It is important that your website includes various SEO strategies to get consistent traffic. Not only should your website be visually appealing but should drive traffic. Assorted Design will:

• Complete a keyword analysis
• Use the keyword in your title tag
• Produce meta description tags that compel a potential visitor
• Generate a clean and concise URL
• Create alt tag attributes that explain the images on your website

Increase Conversion Rate

Raising your conversion rate means that more of your traffic converts to meaningful actions that grow your business. In fact, it is one thing to have a strong SEO, but if visitors are not consuming then your SEO isn’t effective. Assorted Design knows how to create visitors into customers. A Tampa SEO agency, Assorted Design, will use SEO to make your website easily accessible.

Assorted Design

For a free consultation from our SEO team on how to generate more traffic to your website, just fill out the contact form and our consultant will be right at your side guiding you through the process.

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If you are unsure if your website needs an update, check out these 5  signs for a makeover of your website.

1. It Looks Outdated

This may seem obvious, but have you checked if your website is up to date on current trends? Your display and look do matter to first-time viewers. Keep your website modern, Assorted Design can help you with that!

2. Your Website isn’t User Friendly

This is critical for your website. If your website is hard to use, then people aren’t going to interact with your business. Your website should solely focus on engaging your clients, this will give them a great experience and have them return.

3. Your Website isn’t Mobile Adaptive

We live in a day and age of tablets and smartphones. Your website needs to be viewable from multiple kinds of screens. The mobile screen is becoming more popular, a survey says 54.46% are using a mobile while the desktop is only 42.63%. Make sure you are mobile-friendly!

4. Making Updates is Difficult

If making changes to your website is hard, then it’s time to redesign your site. All of your staff should be able to update and add information to your site. There should be no struggles when adding a blog or even social media. Let’s get it updated!

5. Your Site is Over 5 Years Old

This number is tentative, but technology is constantly advancing. Keeping your website up to current trends can give you the best results! Google is constantly reranking websites, so make sure yours is the first to pop up. A redesign can rank you higher and bring in more traffic.

Luckily for you, Assorted Design is the perfect helper to advance your website. With great customer service and strong knowledge, Assorted Design is here to help you.

Don’t make the mistake of having a valueless website, let’s get your traffic and engagement flowing.

The post It’s Time to Redesign your Website! appeared first on Assorted Design.

But reviewing all of your digital marketing options, you have SEO, email blasts, PPC, Facebook, Instagram, blogging, and a host of other tools. There is something that is wrong, you do not know where you should get started.

That is really par for the course.

You have to understand, web marketing is a big term that represents different online avenues available for selling your product to people and growing your digital and physical footprint. So, it can feel complicated to launch a robust digital marketing campaign if your business lacks the time or expertise requires for such an undertaking.

For that reason, it makes sense to with a digital marketing agency like Assorted Design. Below, we are going to explore some of the reasons you should choose this digital marketing firm.

Time to jump right in!

Run your business. Focus on what you do best.

In nearly all cases, digital marketing requires you to hire a talented new staff member to run campaigns. Plus, the campaign will require an unexpected amount of time and attention since you will be working with staff in-house. Keep in mind that it will also take time and a chunk of change to just get the in-house team on its feet and the campaign running.

This process can be time-consuming, and Assorted Design can step-in to lift the burden off your shoulders. You do not want to spend weeks and months that can be better used to grow your business from the inside training a team.

With Assorted Design, you just share your hopes and goals and their timeframe. That is right, there is no training, onboarding, or managing new people. All elements of the digital marketing plan are handled internally by Assorted Design’s team. This frees you up to make a bigger profit.

You work with the experts.

For most business owners, you have found it difficult to hire one or two digital marketing experts at the onset of a single campaign. That is because this is something that takes consideration. Plus, it can take time for your internal team to understand ideas like SEO strategy, PPC and Facebook marketing.

When you work with Assorted Design, you have access to a team of experienced experts. Their team has gone out of its way to hire and retain the top minds in the business. This means they absorb the cost of

hiring experts. The invisible benefit here is that their experts have worked on projects like this in the past. You get to leverage their expertise. 

They offer scalable services.

One thing that makes Assorted Design the best bet for digital growth is its scalability. In a normal office setting, you will need to increase your team whenever the needs of the business grow, or you want to launch a new product or campaign. This means you will need to spend money to fuel the growth.

With Assorted Design, that is not the case. There will be no need to expand your internal team. Instead, Assorted Design offers several digital marketing plans and packages that are capable of being tailored to your business.

The Assorted Design team believes that having a scalable and flexible agency is vital for success.

They will provide measurable results.

No business is prepared to make an investment that brings no results.

With so many digital marketing components on the landscape, it can be tough to know the ROI. However, Assorted Design has identified Key Performance Indicators that help their team determine how your marketing campaigns are performing in relation to set goals.

They will also note key metrics to follow across multiple channels to determine the impact of each campaign. You will receive reports on your campaign and, in most situations, a website audit to help you make better marketing decisions. The Assorted Design team can even offer a proprietary dashboard for purposes of monitoring web impact, reviews and Google Analytics. In addition to all of this, the Assorted Design team will offer insight regarding keyword performance and how potential customers are interacting with your brand online.

Pump the brakes. Choose the right agency.

Before you hit the bricks in search of a digital marketing agency in your backyard, you may want to pump the brakes. Digital marketing is not a speedy process, so choosing the right firm matters. Run from companies that promise super-fast results. There is a good number of businesses out there, but we only trust Assorted Design will offer what they claim.

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Assorted Design is a company that is honest, hard-working, and transparent with all of its clients. Typically, a company’s core value is performance. Although that is essential to be a successful business, Assorted Design’s core value is transparency.

What does transparency mean to us? Well, it’s all about being honest, candid, and straightforward. Assorted Design believes in articulating the best way to market your brand and company. We are always kind and polite but believe that being truthful and forthright will create the best business for you.

With transparency, comes a learning and teaching world. It’s essential to Assorted Design that we teach our clients about what they’re doing and how they’re improving their company. We don’t want to do all of the work for you, we want you to gain knowledge and we want to demonstrate how we are working with your brand.

Communication is essential when it comes to transparency and how Assorted Design wants to work with you. Communication brings strong relationships and the best quality work for clients.

As I write this blog, I think it’s important you know that I am an intern working for Assorted Design. I am a junior in college and have had the best possible experience. It has been all about transparency with Assorted Design. I have learned, experienced and now have the authority to write this blog because of how honest and resourceful the team at assorted Design has been.

Beyond honesty, having transparency is ethical when it comes to strong relationships with clients. Sometimes, Transparency can be difficult for companies when they face adversity, but it is crucial for fostering an ethical culture.

Being Transparent at Assorted Design has improved trust, boosted engagement, built a culture, and created strong ties with all of their clients. Assorted Design is a place you can trust and learn from, we care about you are your company.

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Even though social media is a way to connect with old friends and family, and to see what’s going on in the world, Instagram has become more than just a social platform. It’s all about business and Instagram marketing.

Businesses today are using social media to reach audiences and to promote their brand. But how important is Instagram marketing and what can it do?

1. Brand Visibility

We know social media is popular, but did you know there are 112.5 million users on Instagram as of 2020? By building your brand through Instagram, it gives people the opportunity to engage and see your company. Especially through Instagram promotions, you can create an ad for your posts to get more visibility beyond just your followers.

2. Visual Marketing

Instagram is all pictures and videos, creating a visual-based app. There are many marketing and advertising strategies and techniques that can build a brand. Using these techniques and bringing them to Instagram for your company is the most effective way to help target the right audience. A picture is worth a thousand words they say, and this is why Instagram is so effective for companies.

3. Targets Audiences

Instagram gives you the opportunity to reach the audiences you need for your brand or company. This social platform gives you the chance to be authentic and develop your brand exactly how you want it. With the use of Instagram stories, you can add value to your brand and show consumers how genuine and helpful your brand is.

It’s no secret Instagram is a popular domain, that’s why using Instagram Marketing is the best way to promote. It’s an influential app that helps brands develop their content and reach their audiences. Social media will continue to evolve and using these apps to your advantage will you give the greatest success for your company.

Now, go turn your Instagram account to a business profile and get your brand rolling.

The post Instagram Marketing appeared first on Assorted Design.

In certain cases, articles written like this brought success for the client. Instead of paying to target one keyword phrase through AdWords, you can create content yourself that can bring inbound traffic each month. Businesses can even obtain new clients and jobs from content that is top quality. We love it when content marketing works!

Here is an example of good, high-quality content that can bring good results. Study it to see how it can assist you in creating a plan to climb to the top of search engine results.

The Options Medical Weight Loss weight loss clinic in Chandler, AZ is the top weight loss center for the residents of Chandler, AZ and the neighboring community of Chandler, AZ. This medical weight loss center is the ideal answer for anyone living in Chandler, AZ who has ever asked Google in a web search to make a recommendation for a well-reviewed “weight loss center near me.” Located in Gilbert, AZ within a short drive of Tempe, AZ and Mesa, AZ.

Our Chandler, Arizona medical supervised weight loss center is the only clinic in the area of both Chandler, AZ and Chandler, AZ that offers FDA-approved appetite suppressants which are always prescribed by an Arizona weight loss doctor.

The prescription weight loss medications that the FDA classifies as appetite suppressants act upon the central nervous system of the body. The medication basically tricks the body into believing that it is no longer hungry. These Arizona weight loss doctor prescribed medications are typically found in tablet form or caplets that allow an extended-release into the bloodstream. All appetite suppressants available from the weight loss doctors at Options Medical Weight Loss are Arizona weight loss doctor prescribed.

The appetite suppressants offered by the Chandler, AZ Options Medical Weight Loss include:

• Phentermine to promote weight loss
• Phendimetrazine to decrease your appetite
• Diethylpropion to treat obesity.

In addition to the mentioned FDA approved appetite suppressants available to our weight loss patients in Chandler, Arizona, our on-site weight loss doctor can prescribe:

• the HCG diet for weight loss
• HCG injections
• Lipotropic injections
• B12 injections
• coun
• Options Diet System plans meals
• supplements

Potential weight loss patients who live near Chandler, AZ who want to participate in a flexible weight loss program that is medically supervised should consider scheduling an appointment to talk to our weight loss doctor.

No matter which medically supervised weight loss diet plan you choose, you will meet with a counselor at our Chandler, AZ weight loss center to decide which weight loss option is the best fit for you and the way you live. The medically supervised weight loss plans offered by our Chandler, AZ weight loss doctor are best choice for any person who wants to achieve weight loss goals in a way that will positively impact his or her daily life.

Each potential Chandler, AZ weight loss patient is offered a free consultation with our Arizona weight loss doctor to help customize your weight loss program. Call now to start your weight loss journey.

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Definitive regulations for website accessibility are still in development, but there are still a few agreed-upon measures that your business can take to fit the needs of the ADA.

Now before we jump head first into tools and regulations, it’s important to first understand what websites require these accommodations. There’s two sections of the ADA where you can find the answer to this question, title I and title III. Title I describes businesses that operate for 20 weeks or more out of the year, and that have 15 or more full-time employees on their staff. Title III describes businesses that provide “public services” like hotels, banks, and public transportation.

The next step is finding a source where regulations are listed. Unfortunately there aren’t any guidelines due to the ADA website compliance being a new development. This can make the process of evolving your website very frustrating. Not to worry, there are still some actions you can take to make your website more accessible. Not only does it expand the opportunity for more customers, but it also shows the effort your business is making to follow the ADA guidelines.

So what are some measures you can take to make your website ADA friendly? First off you can organize your website to be consistent. Make all buttons, widgets, menus, and links easy to find and access in order to ensure that your website isn’t hard to navigate. Making your fonts bold and clear to read will also help potential customers navigate your website. You will also want to pay close attention to the header code. Numerous text readers use the headers to determine what language the website is written in. By using numerous header “tiers” assists the reader through the page’s content. You can also provide transcripts for audio and video content so a user who is hard of hearing can read what is being said in the audio of the video clip.

Making sure all your documents are text reader accessible can also be a measure you can take to ensure that your documents are easy to read.

A final advantage you can give is by making sure your website offers alternate options if there is an input error. Many users with disabilities can encounter a lot of issues navigating. So by giving them alternative “routes” for them to navigate can make sure they get the information they need.

So what will happen if your business doesn’t follow these steps? Well without an ADA compliant website, this leaves your business exposed for lawsuits. You can’t just hope to fly under the radar and escape lawsuits. Attorneys are constantly on the hunt for non-compliant businesses both physically and digitally. Not only will you spend thousands of dollars in an effort to bring your website to their standards, but you’ll also have to pay the attorney fees.

In addition to making your business vulnerable to lawsuits, you also create a barrier between your business and potential clients. Having an ADA compliant website boosts your clientele and well as bumps you above potential competitor’s websites.

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