SEO Archives - Assorted Design

Preparing Winning SEO Content

Administrator — Sun, 02 Oct 2022 19:11:18 +0000

After appraising the essential factors of producing high-quality SEO content for your audience and Google, we decided to share an example of a well-performing article introduction. This written content was optimized to rank well in the search engine results pages.

Google My Buisness

Administrator — Mon, 13 Sep 2021 15:09:01 +0000

What Is Google My Business & Why Is It Important?

Picture this. You’re on a road trip with your family and it’s almost time for dinner. You have no idea what’s around, but your family concludes they’re in the mood for Mexican food. You whip out your smartphone and open Google. With a quick search of “Mexican food near me” you are presented with a plethora of potential dining options all within a 5-mile radius. You pick the one with the best reviews and viola! Dinner is served.

What is Google My Business?

Google My Business (GMB) is an online tool that allows businesses to create listings and manage their presence on Google Search and Google Maps. It is free, easy-to-use, and an essential tool for local businesses to display their information and attract consumers.

Store hours, contact information, photos, and reviews are just a few of the key components listed on a GMB page. When a consumer searches your business, or keywords related to your business, the first thing they’ll see is your GMB page. You want to ensure your company’s appearance is enticing and provides consumers with all the information they need to visit, make a purchase, or contact your company.

When a brand search is performed, information from your GMB page will appear in the Google Knowledge Panel. This is the box that appears in the top right corner of your desktop and provides consumers with a quick snippet of your most important information, usually known as the NAP (Name, Address, Phone Number).

Above is an example of Assorted Design’s Knowledge Panel. Here you can see the business’s location, address, phone number, and hours are clearly listed. Along with a few key reviews which give the consumer more insight into how people actually feel about the business. GMB reviews also help your business ascend in Google’s search engine rankings. So, had I instead searched “Tampa web company”, Assorted Design would rank higher on the Search Engine Results Page than a company that had no GMB page or reviews.

With Google searches containing the phrase “near me” increasing by more than 500 percent in the past years, it is evident that consumers are looking to Google to find which local businesses to visit. Google Maps helps businesses gain visibility through a feature known as Map Pack.

Basically, what Map Pack does is provide a list of GMB pages in a particular location that fit the criteria of whatever you’re searching for. For example, if I were to search ‘Mexican Food” on Google maps, this is what I would see:

Map Pack provides me with a list of local GMB pages that fit the criteria of my search. These options will ultimately be what I choose between as I decide which business to visit.

Why is Google My Business Important For My Company?

Google is the #1 search engine in the world, encompassing over 70% of the search market share. Utilizing GMB is not only free, but will undoubtedly increase your business exposure, help foster customer interaction, and provide your target audience with useful information. GMB has the largest impact on where your business will appear on Google’s Search Engine Results Page. Without it, your company stands little chance of being noticed or chosen online. Here are 4 different ways in which GMB benefits your business and your consumers:

Easy comparison. GMB pages make comparing and contrasting similar businesses as simple as clicking a button. If your GMB page ranks high, provides enough information, and offers relevant services, you can easily garner a new customer.
Increased convenience. Having a GMB page that lists all your important information right off the bat allows consumers to quickly decipher what they need from your company. This makes life easier for you and quickly provides your customers with the necessary components to move forward with their transactions.
Quick customer acquisition. GMB provides useful features such as the ‘Book An Appointment’ tab. This allows for customers to book an appointment with your business in as little as one click, saving both you and your consumer valuable time and energy.
Helpful feedback. Google allows consumers to leave ratings regarding their experience with your business underneath your GMB page. Customers can post photos, comments, and opinions about your company that will not only give you insight into how your business can improve, but also increase your company’s rankings in the SERP.

Google My Business is an essential tool for any company, regardless of size or industry. Skip on GMB, and you miss out on potential sales, exposure, and revenue for your business. GMB is not only free, but one of the best ways to appear on the Google search page. With this resource, your business has the ability to maximize its online visibility, increase traffic to the physical storefront, and inevitably increase customer acquisition.

Why wait any longer? Contact Assorted Design for help creating your very own Google My Business page. Call us at 1-800-975-6577 or visit our website here to discuss the creation or optimization of your GMB page, today!

The post Google My Buisness appeared first on Assorted Design.

Signs Your Website May Need a Redesign

Tech — Thu, 29 Jul 2021 18:43:01 +0000

Is your website design helping or hindering your company’s success? On average, today’s consumers spend less than 15 seconds browsing a website. Even scarier, it only takes them 50 milliseconds (0.05 seconds) to form an opinion of your website that will either leave them captivated or clicking out, often before they’ve even seen what your business has to offer. With that being said, here are a few indicators your website may be due for a little revamping.

Thinking it might be time to give your website an upgrade? Contact Assorted Design, leaders in Tampa website design, today.

Outdated Homepage

Your homepage greatly affects the user’s experience. As the first impression to your company, the landing page determines whether that split-second opinion a user forms is going to be positive or negative, as well as whether you will acquire them as a customer. An ideal homepage should be professional, attractive, and entice your users to want to see more. Take the example below of two competing websites:

These websites are advertising the same product and targeting the same consumers. Yet, one is clearly more enticing. Which site would be getting your business?

Bad Mobile Compatibility

As of April 2021, mobile phones account for more than 56% of web traffic worldwide. That amounts to hundreds of millions of users who want to see your website fit perfectly on their mobile devices. Responsive web design, a feature that allows your website to render well with all screen sizes, is a critical tool for every successful website in today’s smartphone-dominated society. See if your website employs responsive design by clicking here.

Poor on-site SEO

SEO, or search engine optimization, is the process that decides where your website will rank within a search engine’s results page. Countless studies have proven that users are most likely to click on the highest-ranking web pages, making it critical for your site to have a good SEO. Here are a few measures you can take to improve your SEO:

Double-check your website for any errors.
Make sure you have a healthy link profile. Your SEO wants to see a high diversity of linked sites that promote interconnectivity. It is crucial that you examine your site to purge it of any dead links that may lead to error pages and hinder your viewers’ experience.
Be original. Duplicated content will be ranked lower.

Low Interaction

If your website has a high bounce rate, meaning users only view a single page before exiting out, it is likely your site is not doing its job promoting the interaction you want. A successful website fosters an interactive experience for viewers that grasps their attention and invites them to continue browsing.
Social influences are a great way to prompt more user interaction. Consumers rely most heavily on subjective factors such as approval ratings, comments, peer reviews, etc. If your website is striving to sell a product or service, do you have customer reviews for your users to read? If you are a clothing or fashion brand, are there images with links to Instagram posts of real people wearing your merchandise? Including outside factors such as these improve the credibility and attractiveness of your website while also increasing the amount of time each user spends on your page.
While redesigning your website may seem like a daunting task, Assorted Design is here to help. Contact us here to talk with an expert in Tampa Website Design today.

The post Signs Your Website May Need a Redesign appeared first on Assorted Design.

Why Do I Need Local SEO Services?

Marketing — Fri, 20 Nov 2020 01:08:35 +0000

As a Tampa business owner, you may be asking “what is SEO?” Or “why do I need a local SEO service?” You could even be asking “how does SEO make my website more effective?” or “what is the right amount to pay for SEO services in Tampa?”

At Assorted Design, we are here to help you answer these questions. In this article, you can learn about SEO, why it is so important for a robust digital approach and what a Tampa SEO company like ours typically offers with its SEO packages. Please consider this a crash course in SEO and what it can do for your website! If you would rather speak with one of our SEO experts one on one, you can contact us at 800-975-6577.

What is SEO?

SEO is an abbreviation used for “search engine optimization.” To put it in simple terms, SEO is any kind of action taken to improve the performance of your website’s performance in organic web search results. The ultimate goal of SEO is to get a website to rank on the first page in search engines like Google.

More and more business entities are selling on the web each day, and it is getting more difficult for everyone to compete. SEO emerged as a way to tell Google which websites deserve the attention of people on the web. Without the addition of an SEO plan, it is possible for a search engine to rank websites that no one uses in the top spot of a search result.

SEO is Composed of:

Keyword/keyphrase optimization
On-site link building
Content creation
Clean HTML coding
Ease of navigation.

SEO is composed of numerous smaller components, including optimization of keywords and keyphrases, building links, content creation and more. The process also involves in-depth research to determine what actions must be taken on a website, and where specifically they need to be taken. We will explore some of these specific SEO services later in this article.

Why would my business require SEO services?

In 2020, almost every business requires web optimization for improved search engine ranking. But if you are reading this article, you want to know why you need help with search engine optimization. So we will help you understand!

Think about the method you choose when you are looking for a new vendor to contract with. You likely do research. There might be a call placed to a friend or fellow business owner to ask who they use for the service you are currently seeking. Their recommendations might narrow your list to one or two providers. Then you might research the options online, contact the business, or check online for reviews. Based on all of these criteria, you will then pick the top company to work with.

This process is quite similar to how a search engine decides which websites get to appear on page one of a web search for specific web search terms.
This means that the short answer is that SEO will help send the right signals to search engines like Google, and will help propel your website up the list of results.

What can your Tampa SEO company do?

Keyword Research and Target List Creation
Initial Website Optimization
Search Engine Submission
Improving User Experience
Link Building
Content Writing
Continued Optimization.

Talk to Assorted Design about SEO

You most likely came to this article asking “why do we need to implement SEO?” We hope this helped to make you comfortable with the topic, and why you need SEO for your website. We look forward to speaking with you!

The post Why Do I Need Local SEO Services? appeared first on Assorted Design.