Google Archives - Assorted Design

What is a Google Premier Partner?

Administrator — Wed, 23 Nov 2022 16:44:01 +0000

Google advertising can be confusing and frustrating if you aren’t sure what to do. This is why seeking help from a company certified and trained by Google to assist in managing your online advertising. Google Premier Partners are at the top of their expertise and skill set. They are recognized by Google for going above and beyond the performance requirements, Google Partners are held to.

Google Premier Partners have achieved these requirements by achieving substantial ad revenue and growth while managing your customer base. The Premier level indicates the company has achieved a higher spend requirement across the board on the accounts they manage, highlighting that the company has a healthy amount of activity. They must also have at least two Certified Google Ads specialists hired on their team to prove they have advanced ad knowledge.

Google highlights the best-performing agencies through its high quality partner program, effectively separating the experts from the amateurs in the digital marketing marketplace. Only the best-performing agencies become a Google Premier Partner.

A Google Partner provides digital advertising services that uphold the many Google Ads requirements. This includes criteria like the skill level of the agency, client ad spend, the size of the agency’s clientele base, and client growth levels.

The Premier status is for the top-performing agencies that go above and beyond the standards of Google Partners. They offer services for many kinds of online advertising including mobile ads, shopping ads, search ads, etc.

So how does one become a Google Premier Partner? This is a rigorous and extensive process due to the high-status nature of the sought-after achievement. After you sign up for the program and create a profile for your company, you will have to provide good campaign management. This is shown through:

Agency growth – this is measured through the size and number of Google Ads accounts
Client spend and revenue growth through Google Ads.

At least two Google-certified specialists. To become certified, you have to pass Google’s certifying exams. This includes the Google Ads Fundamentals course and a specialization of your choice. These include Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.

What are the benefits of being a Google Premier Partner? Premier-level agencies gain some additional benefits compared to their lower-tier competitors. Community membership, phone support, and promotional offers you can receive include:

Executive business training
Dedicated account management
New business strategy consulting
An invitation to the annual Google Premier Partner Summit

What this means for us here at Assorted Design is that our clients will receive top-tier and high quality results. We can work directly with Google to gain support and data that gives you an extra edge over competitors when developing your campaigns. Contact us today if you are looking for a Tampa Google Premier Partner!

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Tampa Website Design Company Provides Sample Review Replies

Administrator — Fri, 01 Jul 2022 17:20:04 +0000

If your local Tampa small business needs some help with responses to customer complaints as well as positive customer reviews on Google, these templates will help. Please feel free to use these as inspiration for your own custom Google review responses.

Templated responses for positive Google reviews.

Product/service was great, high-quality.

Thank you for taking a moment to share your experience at [Company]. We are so pleased to hear you found [product/service] to your liking. We look forward to welcoming you back again soon.

Great customer service.

Thank you for sharing a review of your recent experience. Our team here at [Company] is committed to providing high-quality customer service, and we’re thrilled to hear that we made a good impression on you. We hope you’ll visit us again soon.

Building/physical space was very clean, well kept.

Thank you for providing feedback on your recent experience at [Company]. We take pride in providing a clean and comfortable space for all of our [guests/customers/patients], so our team appreciates that you noticed. We look forward to seeing you again soon.

Product/service was well priced.

Thank you for taking a moment to share your experience at [Company]. We’re proud to deliver great value to our [customers], so we’re delighted that you found our [products] to be well priced. We hope you’ll visit us again soon.

Templated responses for negative Google reviews.

Hello [NAME],
We would like to apologize for your recent experience. We’re sorry to hear you were less than satisfied with [product/service].
We pride ourselves on our [product/service] and the high quality standards we maintain. We would like to make things right.
You can expect a [call/email] from [name] soon to discuss what occurred and how we might make it up to you.
Yours sincerely,
[Name] [Company name and/or position]

Hello [NAME],
We’re sorry to hear of your less-than-satisfactory experience with [Company] and hope you will accept our sincerest apologies.
Being known for our great [customer service/product/service], we would like to make things right.
We will reach out soon and you should get a [call/email] from [Name] to determine how we can provide a solution that makes you smile.
If you prefer, you can also contact us directly at [phone/email].
We value our customers’ opinions and would like to thank you for bringing this to our attention.
Yours sincerely,
[Name] [Company name and/or position]

Hello [NAME],
My name is [Name] and I am the [manager/owner] here at [Company].
I’m sorry to hear about your disappointment with us and I would like to personally assist you with making things right.
I will reach out today to discuss, or you can contact me directly at [phone/email] if it’s more convenient.
Let’s get on a call and address this ASAP; we value your business.
Yours sincerely,
[Name] [Company name and/or position]

Hello [NAME],

We understand your disappointment with [Company] and agree that this is not acceptable.
It’s important to us that our customers are more than satisfied and we would like the opportunity to resolve this issue immediately.
If you give us a chance, we intend to make this right and hope you will allow us to speak with you to discuss the situation.
Please give me a call at [phone] at your earliest convenience.
Yours sincerely,
[Name] [Company name and/or position]

Hello [NAME],
W‍e’re so sorry this happened. Let us make it up to you. We’ll be in touch today, or please give me a call at [phone] if it’s more convenient.
Yours sincerely,
[Name] [Company name and/or position]

Hello [NAME],

‍You’re right—this is unacceptable. I can’t imagine how this may have happened, but if you allow me the chance to speak with you at your earliest convenience, I would like to make it right so we can get this sorted.
My number is [phone] or you can email me at [email].
‍I’m sorry this happened and look forward to speaking with you.
‍Yours sincerely,
[Name] [Company name and/or position]

The Assorted Design social media managers can help your Tampa small business manage all Google my Business and Facebook reviews.

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Google My Buisness

Administrator — Mon, 13 Sep 2021 15:09:01 +0000

What Is Google My Business & Why Is It Important?

Picture this. You’re on a road trip with your family and it’s almost time for dinner. You have no idea what’s around, but your family concludes they’re in the mood for Mexican food. You whip out your smartphone and open Google. With a quick search of “Mexican food near me” you are presented with a plethora of potential dining options all within a 5-mile radius. You pick the one with the best reviews and viola! Dinner is served.

What is Google My Business?

Google My Business (GMB) is an online tool that allows businesses to create listings and manage their presence on Google Search and Google Maps. It is free, easy-to-use, and an essential tool for local businesses to display their information and attract consumers.

Store hours, contact information, photos, and reviews are just a few of the key components listed on a GMB page. When a consumer searches your business, or keywords related to your business, the first thing they’ll see is your GMB page. You want to ensure your company’s appearance is enticing and provides consumers with all the information they need to visit, make a purchase, or contact your company.

When a brand search is performed, information from your GMB page will appear in the Google Knowledge Panel. This is the box that appears in the top right corner of your desktop and provides consumers with a quick snippet of your most important information, usually known as the NAP (Name, Address, Phone Number).

Above is an example of Assorted Design’s Knowledge Panel. Here you can see the business’s location, address, phone number, and hours are clearly listed. Along with a few key reviews which give the consumer more insight into how people actually feel about the business. GMB reviews also help your business ascend in Google’s search engine rankings. So, had I instead searched “Tampa web company”, Assorted Design would rank higher on the Search Engine Results Page than a company that had no GMB page or reviews.

With Google searches containing the phrase “near me” increasing by more than 500 percent in the past years, it is evident that consumers are looking to Google to find which local businesses to visit. Google Maps helps businesses gain visibility through a feature known as Map Pack.

Basically, what Map Pack does is provide a list of GMB pages in a particular location that fit the criteria of whatever you’re searching for. For example, if I were to search ‘Mexican Food” on Google maps, this is what I would see:

Map Pack provides me with a list of local GMB pages that fit the criteria of my search. These options will ultimately be what I choose between as I decide which business to visit.

Why is Google My Business Important For My Company?

Google is the #1 search engine in the world, encompassing over 70% of the search market share. Utilizing GMB is not only free, but will undoubtedly increase your business exposure, help foster customer interaction, and provide your target audience with useful information. GMB has the largest impact on where your business will appear on Google’s Search Engine Results Page. Without it, your company stands little chance of being noticed or chosen online. Here are 4 different ways in which GMB benefits your business and your consumers:

Easy comparison. GMB pages make comparing and contrasting similar businesses as simple as clicking a button. If your GMB page ranks high, provides enough information, and offers relevant services, you can easily garner a new customer.
Increased convenience. Having a GMB page that lists all your important information right off the bat allows consumers to quickly decipher what they need from your company. This makes life easier for you and quickly provides your customers with the necessary components to move forward with their transactions.
Quick customer acquisition. GMB provides useful features such as the ‘Book An Appointment’ tab. This allows for customers to book an appointment with your business in as little as one click, saving both you and your consumer valuable time and energy.
Helpful feedback. Google allows consumers to leave ratings regarding their experience with your business underneath your GMB page. Customers can post photos, comments, and opinions about your company that will not only give you insight into how your business can improve, but also increase your company’s rankings in the SERP.

Google My Business is an essential tool for any company, regardless of size or industry. Skip on GMB, and you miss out on potential sales, exposure, and revenue for your business. GMB is not only free, but one of the best ways to appear on the Google search page. With this resource, your business has the ability to maximize its online visibility, increase traffic to the physical storefront, and inevitably increase customer acquisition.

Why wait any longer? Contact Assorted Design for help creating your very own Google My Business page. Call us at 1-800-975-6577 or visit our website here to discuss the creation or optimization of your GMB page, today!

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The 5 Most Important Metrics to Watch in Google Analytics

Tech — Mon, 03 Dec 2018 22:29:22 +0000

For a brand with a website presence, the useful content or unique products attract an audience to take action on the site. Successful website presence lies in the website being able to attract and convert potential customers to loyal customers. In order, to achieve that goal it is important to know how to navigate the Audience section of the Google Analytics dashboard. A robust feature with many metrics, the Audience section will enable you to know which metrics for measuring traffic are effective for your brand.

Here are the 5 most important metrics to watch in Google Analytics:

New or Unique Visitor Conversion- When focusing on the activity on your website, it is evident that the way a first-time visitor interacts with the site varies from a returning customer’s activity. First-time visitors should have an engaging experience on your site which eventually leads to a purchase. The important metric is conversion which isolates the rate at which frequent visitors turn to brand loyalists. One way to ensure that the conversion rate stays up is to focus on the website’s usability. A user-friendly website which takes into account the experience of a first-time visitor through their eyes will be more successful. Therefore, the website should provide a great user experience up front without any additional tips or tricks needed to navigate the site.
Bounce Rate- The bounce rate is defined as the amount of time new visitors visit the site and then immediately leave it without completing any tasks. The minimization of bounce rate is the preliminary goal when dealing with value per visit, interactions per visit, return visitor conversion, new and unique visitor conversion, and traffic sources. When there is very little time spent on the website and no interactions, it indicates a high bounce rate for the site. There could be several reasons for this including weak sources of traffic, poorly designed landing pages, or load times that are high for the site. On e-commerce sites, the bounce rate is referred to as the abandonment rate which could be the result of a check out process that is too complicated.
Cost Per Conversion- One of the most important metrics in Google Analytics for an audience is the lead generation cost or cost per referral. Even if the website is bringing in traffic, a high cost per conversion rate will be indicative of an unprofitable website. It is a good idea to know this metric and evaluate what costs are affecting your brand and with what margins.
Interactions per Visit- It is important to know how your visitor navigates the website from the time they are on the page to the reviews and comments they make. This way you know exactly what visitors are doing on your site, how you can get them to do more of what you want, and how to influence their behavior into conversions.
Return Visitor Conversion- If a visitor returns to your website, two questions arise: first is why they did not convert into a customer on the first visit, and second how can the return visitor be converted into a customer? Many brands offer exclusive deal or coupons to return customers, while others offer a mailing list for return visitors that will earn their loyalty. The return visitor conversion is an excellent Google Analytics metric for understanding brand loyalty and visitor behavior.

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How to Determine the Social Media Platforms You Should Be On

Tech — Tue, 25 Sep 2018 21:16:35 +0000

The big picture is that social media is one of the most incredible mass communication channels invented by modern technology. The social media landscape has seen it’s share of growing pains, rising stars and spectacular failures, only to leave the business owner wondering which social media platforms to use. The noise on social media can get overwhelming especially without a direction or a strategy to cut through the chatter. The two primary functions of social media for business are ROI and leads. A tailored online marketing strategy should drive the business forward through social media engagement.
Here is how to determine the social media platforms to invest your time and money in:
The first question a business should ask about their online existence is: who is my audience? Social media audiences have been known to be fickle, they are a segmented bunch with short attention spans. Extensive market research about the business’ audience and where they hang out in the social media space is the recipe for success. While the big four (Facebook, LinkedIn, Twitter, Instagram) are standard for most businesses, special attention should be paid to niche social media sites which may be beneficial for more specialized businesses.

After defining the target audience, businesses should embrace the fact that organic social media reach is a thing of the past. These days, social media is a game where you have to “pay to play”. First of all, the business has to craft optimal messages that won’t trigger ad blindness. Then, a business needs to have a social media calendar which defines posting frequency, integration with other marketing channels, and the cost of paid campaigns- all factors that need to tracked and measured. A business that has these systems in place will be able to determine which platforms perform the best and how to capitalize on the data. More valuable yet sophisticated features like remarketing on Facebook benefit from the consultation and expertise of a marketing agency.

The big four social media channels dominate the online conversation but how does a business owner determine which platform deserves the most attention? Each platform has a personality, reach, and benefits for the businessowner. The behemoth Facebook is a generalist with 2.2 billion monthly active users. Needless to say, every business should have a Facebook business page and take advantage of Facebook advertising, granular targeting, and remarketing. LinkedIn is the B2B thought leader with 500 million users, great for posting online resumes, networking, and B2B sales. Twitter is useful for posting bite-sized, time sensitive information for the tech crowd and other progressive audiences of different ages with 275 million monthly traffic. Finally, Instagram is the cool kid of social with 800 million monthly users that skews slightly female, mostly urban and millennial. Instagram is heavy on the visual content curation which is a dream come true for the product marketer.

In online existence, where social media is no longer optional for the businessowner, how does the business determine which platforms to use for the best ROI and engagement? The answer is a powerful marketing strategy which intimately knows the target audience, social media calendar, and the performance of content on each platform.

The post How to Determine the Social Media Platforms You Should Be On appeared first on Assorted Design.

Reach the Next Level with Google Ads

Mark Rizzo — Sun, 15 Jul 2018 19:08:09 +0000

The executives from Google recently announced new initiatives that are all powered by machine learning and propel automation to the next level.

Here is a short breakdown of the announcements.

Responsive Search Ads

The new ads which give more real estate to advertisers have been in beta testing during the early months of 2018. This new kind of ad automates ad testing and allows an an advertiser more real estate on the web. The product will roll out to all Google advertisers over the next several months.

Local Campaigns

The use of phrase “near me” has been on the rise in mobile searches. To that end, a new campaign type called “local campaigns” has the aim of driving store visits. The ads are generated based on creative supplied by advertiser and location extensions. The platform then optimizes the ad delivery across ad networks.

Cross-device Reporting and Remarketing Stats in Google Analytics

The announcement that drew the most crowd response was the news that advertisers would be able to review cross-device reporting in Google Analytics. Excitingly, this means advertisers will be able to create and deploy cross-device remarketing audiences for use in new Google Ads.

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