Instagram is an engaging social media platform that gives you the opportunity to interact through photos and infographics. As the platform developed over time, the impactful social network now gives you the chance to create a following through organic advertisements. 

Instagram ads give you the opportunity to develop creative and impactful campaigns, effectively build brand awareness, and drive conversions all at the same time. 

3 Great Reasons to Try

1. Build a Following for Your Brand

The point of Instagram is to engage with other users and build a following. While many people use social media to connect with family and friends, Instagram can be utilized for a business. If you use Instagram ads rights, your creative advertisements can reach an organic following and can increase who you can reach. Once you have the following going, you can continue building your platform to spread information. 

2. Instagram Ads are Integrated with Facebook Ads 

Facebook is the number one social media platform, following closely in second is the counter-platform Instagram. Therefore, Both of these social media networks allow you to advertise your brand! You get the benefits of Facebook’s impressive campaign customizations combined with Instagram’s high engagement.

3. Strong Engagement Rates 

Users are most intrigued by visuals, so, using photos and videos for an advertisement is the best way to get engagement. Luckily, Instagram is the perfect app for that. The use of stories and posts for advertising creates strong engagement rates. Users are inclined to click and learn more if they see something of their interest. In fact, there is about 4.2 billion likes per day on Instagram. 

Use Assorted Design 

Instagram isn’t going anywhere. Although a decade old now, Instagram continues to improve its satisfaction for its users. Do we have you convinced to use it now? 

Assorted Design is available to help your brand improve its Instagram presence and Instagram ads. Use social media as part of your marketing strategy and get your bottom line. Interested in developing personalized ads? Contact Assorted Design. 

The post Why Your Company Should Use Instagram Ads appeared first on Assorted Design.

1. The purpose

First things first, the website needs to be user-friendly. Setting a clear goal and intention on each of the pages will help make it readable for the user. Before you develop your website, ask yourself what is the purpose of the website? There are many uses for a website including:

• Build your reputation
• Develop more sales
• Generate leads
• Describe your brand

2. The Design

Once you’ve decided your purpose, the next step is the design. There are many factors that go into the website design including:

• Color: adding color will allow you to influence the users but also portray your brand. Using colors in your logo throughout the design will complement each other and make the design feel clean.
• Type: Typography is extremely important. The text on your website needs to be readable and grab the attention of the users. In fact, there should only be about 3 different typefaces on the website.
• Imagery: Images catch the eye of users. People are attracted to photos or elements on the website. Make sure to use high-quality images on your website.

3. The Navigation

It needs to be easy to navigate through your website. Website navigation is key, so keep it consistent and simple on each page.

4. The Visual Hierarchy

Visual hierarchy is the arrangement of elements that are put in order of importance. This can be done by color, imagery, typography, size, etc. Make sure you establish a focal point.

5. The Content

With a website comes great design, but the content you produce is equally as important. Use compelling language, but also simple language to get information across.

6. The Load Time

Have you ever searched for a website and it took forever to load? Then, you decided not to view it because it took too long? Well, this is common for many online users. Users expect websites to load in 2 to 3 seconds, so make sure to prioritize the load time.

7. The Mobile Friendly

70% of web traffic comes from mobile phones. It is essential to have a mobile-friendly website. This ultimately means your website can adjust to different screens.

Assorted Design can help you develop your company’s website. We provide total services in Internet marketing. In a holistic sense, we specialize in developing digital marketing strategies for both small and large businesses and help our clients achieve high traffic at their sites which converts to revenue.

The post 7 Principles of Great Website Design appeared first on Assorted Design.

A Tampa web designer can make your life much easier, but why should I hire one?

1. A web designer will develop a prime site

The whole world uses the internet. With everyone on it, that’s a lot of websites to go through, so how can you set your website apart? A Tampa web designer.

With plenty of experience, web designers know the ins and outs of a high-quality website and will give your brand a strong personality while also delivering information effectively.

2. Strengthen your online strategy

Your web designer will get to know your goals, values, and target audience. With this information, web designers will encompass your goals and develop a website that speaks about your brand. Additionally, they know what it takes to have a strong online strategy and how to create it.

3. Keep it professional

Although you want your website to be about your brand and show its personality, it’s also important to keep it professional. When developing a website, it’s easy to get carried away and not understand the language or even layout of a professional site. Luckily for you, Assorted Design can fix it for you!

4. It’s all about the user experience

User experience is the process design teams use to create products that provide meaningful and relevant experiences to users.

Your website can be beautiful and organized, but the design needs to integrate the product or service, including the usability and function. It’s about how the user feels when using your site and a web designer knows how to make it user-accessible.

5. Optimize your site

SEO is crucial for a website. SEO is short for search engine optimization and is the process of taking steps to help a website or price of content rank higher on google.

You want your webpage to be one of the first to pop up after searching on google. Web designers know the ins and outs of SEO and can make your website have a lot of traffic.

6. Web designers will use responsive design techniques

Do you have a smartphone? Having a smartphone is extremely common these days and in fact, over 50% of website traffic comes from a mobile device. Web designers know how crucial this is and developing your website to be compatible with mobile devices is what they specialize in.

7. Save you time

Don’t waste your time trying to learn how to design a website when we designers exist! Their job is to help create a high-quality website, but also to save you time. Spend your time doing other things to improve your brand or product. Save the web design to us.

8. Trusted Partner

Your web designer will be open and honest with you. Developing a strong relationship with a web designer will give you a fresh perspective and suggest solutions to any business problems. We like to think of it as the more the merrier.

9. Help you find quick solutions

If you ever need maintenance on your website, a web designer can help. Don’t waste your time googling how to fix your website when a Tampa web designer knows the ins and outs of websites and how they work.

10. Communicate your message

Last but not least, to attract the right audience, your website needs to be clear and concise, and the visitors need to understand. Web designers excel in brand identity and will build you the best website.

Your website is all about you. With a strong website, you will create a lasting impression on users and even convince them to use your product or service. Assorted design can do that for you in the Tampa Bay area.

The post 10 Reasons You Need a Tampa Web Designer appeared first on Assorted Design.

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When you use search engines like Google, Bing, or Yahoo, the first article that pops up after your search has a strong SEO. Usually, people don’t scroll very far from the first page on your google search and this is why having a strong SEO is important.

Therefore, having your firm’s information come up first is essential.  Especially for attorneys, because there could be a wide variety around your location.

So, how can Assorted Design get your law firm to the top of the page?

How SEO helps your Law Firm

Did you know that 96% of people use the internet to find an attorney? That’s why SEO is dominant on the Internet. There’s more to SEO than you think including:

1. Established Market Position: The higher you rank in search engines the more established your firm is or can be.
2. Targeted Traffic: your audience will ultimately grow when you use SEO. When you’re the first to come up, you will have a strong audience clicking on your firm.
3. Influx in Prospective Clients: You will begin to see a diverse group of people contacting you.
4. Higher ROI: The ROI for SEO is much higher than other marketing strategies available.

These are just a few reasons why SEO is crucial for marketing your brand.

How to Improve Your Law Firm’s SEO

Now that you know the benefits of SEO, it’s time to get started. Some of the few ways you can improve your firm SEO is by:

• Picking the right keywords
• Getting more reviews
• Avoid potent law jargon
• Correctly Optimize Meta Descriptions
• Increase Visual Appeal
• Think Local
• Be consistent with content

Great for you, Assorted Design can help your law firm get to the marketing top. We specialize in SEO content and can ensure your visits to your website increase.

If you are interested in improving your website’s SEO for attorneys, contact Assorted Design.

The post The importance of SEO for Attorneys appeared first on Assorted Design.

Well, ADA stands for Americans with Disabilities Act. The ADA is a civil rights law that prohibits discrimination based on disability. With the increase of internet use, it’s crucial that the web is accessible to everyone.

According to Accessible, 98% of websites are inaccessible and 25% of websites sued more than once.

What are some of the common problems in website accessibility?

1. Images without Text

It may be easy for you to look at an image online and understand what is happening in the photo, however, blind people or people with low vision are unable to see it. This can affect their ability to read a computer display. They often use different technologies so they can access the information displayed on a webpage, this is why you have to add a text equivalent to each image on your website.

2. Documents are not posted in an Accessible format

It’s common to use a PDF format, yet unfortunately, PDFs are unable to be read or seen when someone is using a screen reader. So, if you are posting a document, make sure to have multiple ways of accessing it beyond just a PDF format.

3. Colors and Font Sizes

Make sure that your website can be easy to manipulate with color and font settings in the browser, for people with disabilities. Some websites are unable to change for people with low vision. It may be time to double-check that your website can be used by everyone.

4. Videos and Multimedia

Photos are common use on the internet, but so are videos. Many government entities use their websites to post training videos or videos to inform people. For people with hearing disabilities, this can be impossible to use. To make them useful for everyone, add a visual and audio transcript.

It may seem surprising, but many users don’t consider that not everyone has the same ability to read or hear everything they see on the internet. To make sure you’re reaching the entire audience, following these steps can help you be ADA compliant.

Assorted Design can help establish an ADA-compliant website as well as making it easy to use and stylish.

The post Is your Website ADA Compliant? appeared first on Assorted Design.

SEO stands for Search Engine Optimization. Meaning, it’s the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Yahoo, and other search engines.

When you google something and have a strong SEO, your website will be one of the first ones to pop up. Trust us, we know many of us do not scroll all the way down to the bottom of the page when we google something. Instead, we click or check out the first few that pop up.

This is why you must have a strong SEO so you can maintain relevance and keep your traffic steady.

Let’s look into 5 powerful tips to help your website stay optimized.

1. Add a Blog Section

Interestingly enough, a blog section for your website can create a lot of traffic to your website and ultimately give people the answers they are looking for. Having a diverse amount of information and articles for viewers to read and stay informed can really optimize your website. The great thing about adding a blog section is any industry can have one and can help their website get ranked. Search engines adore fresh, new content and if you upload a blog at least once a week, you will be giving the search engine a distinctive SEO advantage.

2. Internal Site Linking

Another important aspect of SEO is internal site linking. Internal links refer to the links of different pages of the same website. For example, if you have an article and have a link to more information on another page, it makes it easier for a viewer to read your entire website without scrolling through everything.

3. Keywords

Keywords are crucial for search engine optimization. Before posting any content, you research the keywords people use to search for specific content. This way, you can reach your audience and your post will be the first one to pop up on google.

4. Meta Descriptions

You know when you google something and there’s a few sentences right below the website to click on? That would be the meta description. This description would be a quick summary or a way to intrigue the reader to click on your content. Using the keywords in your meta description is a great way to boost your SEO.

5. Your Uniqueness

The ranking from google heavily depends on the content on your website. The algorithms are always trying to seek something unique and not already present on the internet. This is why the uniqueness of your website is crucial. If your content is similar to other websites, you run the risk of being ignored by the search engines.

It’s not difficult to maintain a strong search engine optimization for your website. If you follow these few tips, you’re golden for relevance on search engines. You can contact Assorted Design if you need someone to help maintain and make your website as strong as it can be. We know all the dos and don’ts of the internet.

The post Tips to Improve a Website’s SEO appeared first on Assorted Design.

What Exactly is an Influencer?

Influencers on social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular social media posts about the topic or product on their preferred social media channels. Influencers have large followings and have engaged people who pay close attention to their views.

Influencers are used as a marketing tool and create social relationships with customers and the business. According to BackLinko, 3.96 billion people use social media as of 2021, and the average user has about 8.6 accounts on different networking sites. Most of these internet users look up to influencers to decide what products to use or buy.

Follower Numbers

With the increase of influencers, they can now be put into categories. There are mega-influencers, macro-influencers, micro-influencers, and nano-influencers.

Mega-Influencers are people with a vast number of followers on their social media networks. This is normally around 1 million followers, and many mega-influencers are celebrities who have gained their fame offline.

Macro-influencers can be more accessible in the influencer market because they are a step down from the mega-influencers. These are people with around 40,000 to 1 million followers. Many of these influencers gained their fame online and have a high profile and are excellent at raising awareness.

Micro-influencers are ordinary people, like you and I, who can use their social media as a platform to sell and influence their followers to buy products. Micro-influencers have about 1,000 to 40,000 followers. These influencers have the ability to become macro-influencers if they are strong in communication and can make sales for companies. Micro-influencers are very common, and the nature of these influencers is changing.

Nano-influencers are the newest type of influencer. These are the people who don’t have a lot of followers but are experts in a highly specialized field. Although many companies find them inconsequential, they can be extremely important to firms that make niche products.

Types of Content

Influencers all use social media, but there are different kinds of content they can post. The four major types of content are bloggers, YouTubers, podcasters, and social media posts only. Bloggers, podcasters, and YouTubers, all use their social media platforms to promote their videos or podcasts. Additionally, the vast majority of influencers now make their name through social media. Instagram is the standout network for influencers to post on, but TikTok is making its way up there too.

Pros of Using Influencers

There are many pros to using an influencer for your company. With social media being so prevalent, influencer marketing should be an active tactic to be using. Some of the pros to using influencers:

• Builds trust quickly
• Improves brand awareness
• Enriches your content strategy
• Reaches your target audience
• Adds value to your audience
• Builds partnerships

Influencer marketing can be incredibly beneficial for startup brands or for brands who want to reach a certain audience.

Cons of Influencers

There are pros and cons to everything, so what are the cons to influencer marketing? It can be very difficult to find the right influencer for your brand, influencer mistakes can cost you your brand, it can be difficult to measure results and there is high risk involved. However, influencers can still do a lot of good.

Influencer marketing has become a dominant way to sell a product or reach an audience for brand reputation. Influencers are here to stay so it may be time for your company to find an influencer and build a new campaign. Assorted Design can help you begin your influencer marketing journey.

The post The Evolution of the Influencer appeared first on Assorted Design.

If you are unsure if your website needs an update, check out these 5  signs for a makeover of your website.

1. It Looks Outdated

This may seem obvious, but have you checked if your website is up to date on current trends? Your display and look do matter to first-time viewers. Keep your website modern, Assorted Design can help you with that!

2. Your Website isn’t User Friendly

This is critical for your website. If your website is hard to use, then people aren’t going to interact with your business. Your website should solely focus on engaging your clients, this will give them a great experience and have them return.

3. Your Website isn’t Mobile Adaptive

We live in a day and age of tablets and smartphones. Your website needs to be viewable from multiple kinds of screens. The mobile screen is becoming more popular, a survey says 54.46% are using a mobile while the desktop is only 42.63%. Make sure you are mobile-friendly!

4. Making Updates is Difficult

If making changes to your website is hard, then it’s time to redesign your site. All of your staff should be able to update and add information to your site. There should be no struggles when adding a blog or even social media. Let’s get it updated!

5. Your Site is Over 5 Years Old

This number is tentative, but technology is constantly advancing. Keeping your website up to current trends can give you the best results! Google is constantly reranking websites, so make sure yours is the first to pop up. A redesign can rank you higher and bring in more traffic.

Luckily for you, Assorted Design is the perfect helper to advance your website. With great customer service and strong knowledge, Assorted Design is here to help you.

Don’t make the mistake of having a valueless website, let’s get your traffic and engagement flowing.

The post It’s Time to Redesign your Website! appeared first on Assorted Design.

But reviewing all of your digital marketing options, you have SEO, email blasts, PPC, Facebook, Instagram, blogging, and a host of other tools. There is something that is wrong, you do not know where you should get started.

That is really par for the course.

You have to understand, web marketing is a big term that represents different online avenues available for selling your product to people and growing your digital and physical footprint. So, it can feel complicated to launch a robust digital marketing campaign if your business lacks the time or expertise requires for such an undertaking.

For that reason, it makes sense to with a digital marketing agency like Assorted Design. Below, we are going to explore some of the reasons you should choose this digital marketing firm.

Time to jump right in!

Run your business. Focus on what you do best.

In nearly all cases, digital marketing requires you to hire a talented new staff member to run campaigns. Plus, the campaign will require an unexpected amount of time and attention since you will be working with staff in-house. Keep in mind that it will also take time and a chunk of change to just get the in-house team on its feet and the campaign running.

This process can be time-consuming, and Assorted Design can step-in to lift the burden off your shoulders. You do not want to spend weeks and months that can be better used to grow your business from the inside training a team.

With Assorted Design, you just share your hopes and goals and their timeframe. That is right, there is no training, onboarding, or managing new people. All elements of the digital marketing plan are handled internally by Assorted Design’s team. This frees you up to make a bigger profit.

You work with the experts.

For most business owners, you have found it difficult to hire one or two digital marketing experts at the onset of a single campaign. That is because this is something that takes consideration. Plus, it can take time for your internal team to understand ideas like SEO strategy, PPC and Facebook marketing.

When you work with Assorted Design, you have access to a team of experienced experts. Their team has gone out of its way to hire and retain the top minds in the business. This means they absorb the cost of

hiring experts. The invisible benefit here is that their experts have worked on projects like this in the past. You get to leverage their expertise. 

They offer scalable services.

One thing that makes Assorted Design the best bet for digital growth is its scalability. In a normal office setting, you will need to increase your team whenever the needs of the business grow, or you want to launch a new product or campaign. This means you will need to spend money to fuel the growth.

With Assorted Design, that is not the case. There will be no need to expand your internal team. Instead, Assorted Design offers several digital marketing plans and packages that are capable of being tailored to your business.

The Assorted Design team believes that having a scalable and flexible agency is vital for success.

They will provide measurable results.

No business is prepared to make an investment that brings no results.

With so many digital marketing components on the landscape, it can be tough to know the ROI. However, Assorted Design has identified Key Performance Indicators that help their team determine how your marketing campaigns are performing in relation to set goals.

They will also note key metrics to follow across multiple channels to determine the impact of each campaign. You will receive reports on your campaign and, in most situations, a website audit to help you make better marketing decisions. The Assorted Design team can even offer a proprietary dashboard for purposes of monitoring web impact, reviews and Google Analytics. In addition to all of this, the Assorted Design team will offer insight regarding keyword performance and how potential customers are interacting with your brand online.

Pump the brakes. Choose the right agency.

Before you hit the bricks in search of a digital marketing agency in your backyard, you may want to pump the brakes. Digital marketing is not a speedy process, so choosing the right firm matters. Run from companies that promise super-fast results. There is a good number of businesses out there, but we only trust Assorted Design will offer what they claim.

The post Leverage Digital Marketing to Grow Your Business appeared first on Assorted Design.