1. Flexibility and Customization: WordPress offers a wide range of themes, plugins, and customization options, allowing businesses to create unique and tailored websites that reflect their brand identity and goals. Assorted Design specializes in leveraging the full potential of WordPress to deliver custom websites that meet the specific needs of their clients. Whether you need a simple blog or a complex e-commerce site, Assorted Design can create a solution tailored to your requirements.
2. Search Engine Optimization (SEO) Friendly: WordPress is inherently SEO-friendly, with features that make optimizing websites for search engines easy. Assorted Design understands the importance of SEO and integrates best practices into the development process, ensuring that your website is optimized to rank well in search engine results pages (SERPs). This can improve your online visibility and attract more organic traffic to your website.
3. Responsive Design: With the increasing use of mobile devices, having a responsive website is crucial. WordPress websites developed by Assorted Design are designed to be responsive, meaning they adapt seamlessly to different screen sizes and devices. This ensures that your website looks great and functions properly across desktops, tablets, and smartphones, providing a positive user experience for all visitors.
4. User-Friendly Content Management: WordPress is known for its intuitive and user-friendly content management system (CMS), making it easy for businesses to manage their websites without technical expertise. Assorted Design provides training and support to ensure that clients can easily update content, add new pages, and make other changes to their websites as needed, empowering businesses to take control of their online presence.
5. Scalability and Growth: WordPress is highly scalable, allowing websites to grow alongside businesses. Whether you’re a small startup or a large enterprise, Assorted Design can build a WordPress website that can scale with your business needs. As your business grows, your website can easily accommodate new features, functionalities, and content without compromising performance or user experience.
6. Ongoing Support and Maintenance: Building a website is just the beginning; maintaining it is equally important. Assorted Design offers ongoing support and maintenance services to ensure that your WordPress website remains secure, up-to-date, and optimized for performance. Their team is dedicated to providing timely support and addressing any issues that may arise, giving you peace of mind knowing that your website is in good hands.

A WordPress website offers numerous benefits for businesses, including flexibility, SEO-friendliness, responsive design, user-friendly content management, scalability, and ongoing support. Assorted Design in Tampa, Florida, is a trusted partner for businesses looking to harness the power of WordPress for their online presence. With their expertise in WordPress development and commitment to client satisfaction, Assorted Design can help you build a professional and effective website that drives results for your business.

The post The Benefits of a WordPress Website and Why Assorted Design in Tampa, Florida is Your Ideal Partner appeared first on Assorted Design.

1. Define Objectives and Goals:

• Clearly outline the purpose of your website.
• Identify specific goals, such as increasing online sales, brand awareness, or lead generation.

2. Know Your Audience:

• Create detailed buyer personas to understand your target audience.
• Tailor the website design to cater to the needs and preferences of your audience.

3. Competitor Analysis:

• Analyze competitors’ websites for insights and identify opportunities for differentiation.
• Determine industry standards and best practices.

4. Establish a Budget:

• Define a realistic budget for the entire website design process, including development, maintenance, and potential marketing efforts.

5. Choose the Right Platform:

• Select a content management system (CMS) that aligns with your technical requirements and scalability needs.
• Consider factors like ease of use, customization options, and available plugins.

6. Responsive Design:

• Ensure the website is optimized for various devices, including desktops, tablets, and mobile phones.
• Prioritize a seamless user experience across all screen sizes.

7. User-Friendly Navigation:

• Design an intuitive and easy-to-navigate menu structure.
• Implement clear calls-to-action (CTAs) guiding visitors through the desired user journey.

8. Content Strategy:

• Develop a content strategy that aligns with your brand voice and communicates your message effectively.
• Plan for engaging, informative, and SEO-friendly content.

9. Visual Appeal:

• Choose a visually appealing design that reflects your brand identity.
• Optimize images and multimedia elements for fast loading times.

10. Performance Optimization:

• Prioritize fast loading times to enhance user experience.
• Optimize images, utilize browser caching, and choose a reliable hosting provider.

11. SEO Integration:

• Implement on-page SEO elements, including meta titles, descriptions, and alt tags.
• Plan for an SEO-friendly URL structure.

12. Security Measures:

• Prioritize website security by implementing SSL certificates and regular security audits.
• Choose a reputable hosting provider with robust security features.

13. Integrate Analytics:

• Set up Google Analytics or other analytics tools to track website performance.
• Monitor user behavior, traffic sources, and conversion rates.

14. Testing Phase:

• Conduct thorough testing across various browsers and devices.
• Test all forms, links, and interactive elements to ensure functionality.

15. Mobile Optimization:

• Verify that the website design is fully optimized for mobile devices.
• Test mobile responsiveness and functionality extensively.

16. Social Media Integration:

• Integrate social media buttons and feeds to encourage social sharing.
• Ensure consistency in branding across social media platforms.

17. Training and Documentation:

• Provide training for team members responsible for website updates and maintenance.
• Create documentation for future reference on website management and troubleshooting.

18. Backup and Recovery Plan:

• Implement regular website backups and establish a recovery plan in case of data loss or security breaches.

19. Launch Strategy:

• Plan a comprehensive launch strategy, including marketing efforts and promotions.
• Monitor the website closely during the initial post-launch period for any issues.

20. Post-Launch Evaluation:

• Conduct a thorough post-launch evaluation to identify areas for improvement.
• Gather feedback from users and stakeholders to inform future updates.

By diligently following this checklist, businesses can navigate the complexities of website design and create a digital presence that not only meets but exceeds their objectives. A well-designed website is not just a virtual storefront; it is a dynamic tool that can elevate brand identity, enhance user experience, and drive tangible business results.

The post A Comprehensive Checklist for Businesses Contemplating a New Website Design appeared first on Assorted Design.

1. Stay Current with Technology Trends: Web design and development technologies are continually advancing. Modern websites need to be responsive, mobile-friendly, and optimized for various devices and browsers. Keeping up with these technological trends is crucial to ensure that your website functions smoothly and provides an optimal user experience. An outdated website can drive potential customers away, as they may perceive it as unreliable or untrustworthy.
2. Enhance User Experience (UX): User experience is paramount in the digital world. Visitors to your website expect quick load times, intuitive navigation, and appealing visuals. A website redesign allows you to streamline navigation, simplify the user interface, and make content more accessible. A positive user experience keeps visitors on your site longer and increases the likelihood of them converting into customers.
3. Optimize for SEO: Search engine optimization (SEO) is fundamental for online visibility. Search engines frequently update their algorithms, and a once well-optimized website may now lag behind in search rankings. A redesign offers the opportunity to revisit your SEO strategy, ensuring that your website’s content, meta tags, and structure align with current best practices, thus boosting your online visibility.
4. Reflect Evolving Brand Identity: Businesses evolve, and so should their online presence. If your brand has undergone changes in messaging, logo, or mission, your website should reflect these updates. A consistent brand identity across all channels, including your website, helps reinforce brand recognition and trust among your audience.
5. Improve Loading Speed: Slow-loading websites can frustrate users and lead to high bounce rates. With advancements in web performance optimization, a website redesign can significantly improve loading times, reducing the likelihood of potential customers abandoning your site in favor of a faster competitor.
6. Enhance Security: Cybersecurity threats are ever-present, and the consequences of a data breach can be devastating for businesses and their customers. A website redesign allows you to implement the latest security measures, protecting sensitive customer information and preserving your brand’s reputation.
7. Integrate New Features: As your business grows, so do your website’s needs. Perhaps you now require an e-commerce platform, a blog, or an appointment booking system. A website redesign provides the opportunity to integrate these new features seamlessly, improving user engagement and expanding your online capabilities.
8. Compete Effectively: Your competitors are likely investing in their online presence. To remain competitive, you must keep pace or stay ahead. An outdated website can deter potential customers who might opt for a more modern and user-friendly alternative.
9. Comply with Accessibility Standards: Web accessibility is a legal requirement in many jurisdictions and a moral imperative. A website redesign can ensure that your site adheres to accessibility standards, making it usable for individuals with disabilities and widening your potential customer base.
10. Track Performance and Analytics: A redesigned website often includes updated analytics tools and data tracking. This allows you to gather valuable insights into user behavior, visitor demographics, and other key metrics, enabling you to continually make data-driven decisions to improve your online presence.

In conclusion, a business’s website is the virtual face of the company, and its effectiveness in attracting and retaining customers cannot be understated. Business owners should consider website redesign as a strategic investment to remain competitive, build trust, and adapt to changing technological and user expectations. A well-executed redesign can propel your business forward in the digital age by staying current, enhancing user experiences, and reflecting evolving brand identities.

The post The Crucial Need for Business Owners to Redesign Their Websites appeared first on Assorted Design.

Here are five reasons you should consider using Drupal for your next big web project:

It is free to use

There are many factors that go into a good CMS, but the biggest factor is whether it is open source or not. Otherwise known as free to use (no license to purchase or renew) with a large community of developers who are constantly adding to or adjusting the codebase. Drupal is well known and vocal about their solid online groups of over 8,000 individual contributors and 1,200 corporate contributors that are consistently at work to renovate Drupal’s security, performance, accessibility, etc. 

Contributors can also create and exchange extensions called modules that will be added to the CMS in order to expand its functionality. There are thousands of modules available on drupal.org. If you’re looking for a functionality that is lacking from Drupal, you can likely find a module that can easily be added to fit your needs. In contrast to other popular CMS options, most of these Drupal modules do not require expensive upgrade fees in order to unlock additional features. 

Offers powerful content management features.

Content management can be executed in several ways within Drupal, including establishing workflows for content publishing permissions, file management, establishing content approval, and drag-and-dropping editing. Drupal is known for its flexible nature when it comes to organizing content editors and their roles on the site. 

For example, you can place your content in various folders like “Draft”, “Ready for Review”, and “Approved” in order to establish a good content workflow. Content admin can make content live once approved, or schedule automatic publishing for weekly or biweekly updates. 

It is considered one of the most secure open-source systems. 

Drupal’s developers and contributors make security a top priority. Their security team is made up of 30 to 40 “bug hunters” from across the world, both volunteer and paid, who hunt for bugs hiding within the main code and contributed modules. Additionally, all modules that are submitted are heavily reviewed and approved by their maintainers. The community can also report Errors and security leaks, ensuring security levels. The Drupal community also has a dedicated release schedule for their security updates, so site administrators know exactly when to expect security updates. 

Drupal site administrators maintain complete control over user access when it comes to content management, as well as various other levels of access. Administrators control the ability to create several user roles and will designate the editing and viewing access.

It is easily maintained. 

Organizations with several holdings such as departments, sister companies, etc, can benefit from using Drupal due to its multi-site capabilities. Under this multi-site configuration, you can build several sites using different themes and layouts using a shared codebase and content management dashboard. This makes content management easier to maintain and simplifies this maintenance using one update for all sub-sites simultaneously. 

Offers multilingual capabilities. 

A massive benefit to organizations that are interested in attracting individuals from across the globe is Drupal’s built-in multilingual function. Using guidance from the internationalization module, Drupal allows a swift set-up for a website that can be read in various languages. The default site language can be selected by the browser or can be changed manually by the user in the language dropdown. 

Are You Considering Drupal for Your Next Project?

Drupal provides several opportunities for organizations who are looking to create an easily-managed internet presence while maintaining their security on the storefront. However with any tool comes its challenges. This includes:

• High server costs: Drupal uses a lot of server space, so hosting can get expensive.
• A steep learning curve: There is a lot of documentation to read and a lot to learn about Drupal, which can be intimidating to newcomers.
• An advanced admin interface: developers developed Drupal for developers, so the admin interface isn’t always intuitive to content editors and non-developers.

If you are interested in using Drupal for your website, but you aren’t sure how to begin or need advice for this journey, contact us today! We are ready and eager to assist you in whatever you may need as you begin your next web project. 

The post 5 Reasons Why Your Complex Web Project Needs Drupal appeared first on Assorted Design.

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We have taken years of acquired knowledge and resources to launch high quality sites utilizing WordPress. These reasons are why WordPress is our top choice for clients:

• The most popular CMS in the world

WordPress holds the top spot in the CMS market and currently houses a quarter of all websites. Because of this, numerous users are already accustomed to the WordPress CMS. This grants you less staff training when designing a new website.

• Open source with room for expansion

WordPress can be self-hosted. This means no costs are associated with downloading, installing, and upgrading. There are over 50,000 WordPress plugins available, like slideshows, contact forms, SEO optimization, etc. These plugins are often free, and can upgrade your website functionality tremendously.

• Highly customizable for great flexibility

WordPress has become so popular because it meets the many demands of its users with its flexible framework, allowing designers and developers to design and adjust layouts and applications. This, coupled with user-created extensions, means enterprise extensions no longer limit websites.

• Designed for anyone, not just developers

Before WordPress’s booming popularity for website development, it was developed for less technologically inclined bloggers. Because of this, most of the user-interface components are user-friendly, and many resources and manuals are available to learn how to use WordPress.

• Lower setup and maintenance costs

According to DeviousMedia, WordPress requires less set-up, customization, and maintenance costs than other Open Source CMS on the market. It is also much easier to find WordPress designers and developers who can offer more customization and development.

If you want more information about WordPress or want to learn more about our services when it comes to the CMS, contact us today!

The post 5 Reasons to use WordPress appeared first on Assorted Design.

1. Audit your current business website design.
2. Pay the closest attention to these Google metrics: Total monthly website traffic, home and main pages bounce rate, most visited website pages, form fills, phone calls, and live chat sessions.
3. Establish all website business goals and contact our Tampa website, the design team.
4. Approach the Tampa business website design like you are a visitor.
5. Map the website content.
6. Work with the Assorted Design Tampa website design team to redesign your business website.
7. After finalizing the website design samples, our website design and development team will begin the website coding phase.
8. Launching the new website.

No matter how you prepare for the relaunch of your updated website, hiccups can occur, and your Tampa website redesign team will build in a few extra days to resolve any bugs before driving a lot of web traffic to the website.

The post Your Tampa Website Redesign Checklist appeared first on Assorted Design.

Energize your web presence with an advanced, refreshed website that places the spotlight on your digital brand and communicates your voice to your audience.

A TARGETED APPROACH TO SMALL BUSINESS DESIGNING WEBSITES AND DEVELOPMENT OF WEBSITES 

As our Tampa, Florida-based small business website team constructs your website, our design process ensures that the final website is attractive and purposefully planned. The website systems that your Tampa small business will ultimately use are easily manipulated and sustained. The finalized website works well to support your internal marketing plan.

SMALL BUSINESS WEBSITE DESIGN – A TARGETED APPROACH

• First planning phone call
• Definition of all website goals
• Content hierarchy mapping
• Labeling and organization to aid the user experience and findability
• Internal research focused on how your customers will interact with your finalized website.

SMALL BUSINESS WEBSITE DESIGN

• Visual design in a static format
• Mock designs to test interactivity
• Review of all style and design guidelines
• Feedback from the client
• Revisions to designs.

SMALL BUSINESS WEBSITE DEVELOPMENT

• Coding the website
• Image and written content integration
• QA testing
• Finalized launch of the website
• Website optimization.

TAMPA SMALL BUSINESS WEB DESIGN 

The website your company chooses to use is a public-facing display of the personality your small business wants to convey to the world. We visually launch your message into the digital sphere through one-on-one work and strategic deployment of viewpoints. We create a cultivated web presence that engages your preferred audience by employing creativity with data as the foundation.

TAMPA WEBSITE MAINTENANCE 

HOSTING

You can now house your web design/web development needs and website hosting in a single Tampa building with our team of Tampa web specialists and our Tampa Data Center!

MONTHLY WEBSITE MAINTENANCE

Hand-off the stress associated with regular web maintenance so you can focus on building your business.

ARE YOU READY TO TALK TO OUR TAMPA WEB DESIGN TEAM? WE WOULD LOVE TO DESIGN YOUR WEBSITE!

The post TAMPA SMALL BUSINESS WEBSITE DESIGN & DEVELOPMENT appeared first on Assorted Design.

Thinking it might be time to give your website an upgrade? Contact Assorted Design, leaders in Tampa website design, today.

Outdated Homepage

Your homepage greatly affects the user’s experience. As the first impression to your company, the landing page determines whether that split-second opinion a user forms is going to be positive or negative, as well as whether you will acquire them as a customer. An ideal homepage should be professional, attractive, and entice your users to want to see more. Take the example below of two competing websites:

These websites are advertising the same product and targeting the same consumers. Yet, one is clearly more enticing. Which site would be getting your business?

Bad Mobile Compatibility

As of April 2021, mobile phones account for more than 56% of web traffic worldwide. That amounts to hundreds of millions of users who want to see your website fit perfectly on their mobile devices. Responsive web design, a feature that allows your website to render well with all screen sizes, is a critical tool for every successful website in today’s smartphone-dominated society. See if your website employs responsive design by clicking here.

Poor on-site SEO

SEO, or search engine optimization, is the process that decides where your website will rank within a search engine’s results page. Countless studies have proven that users are most likely to click on the highest-ranking web pages, making it critical for your site to have a good SEO. Here are a few measures you can take to improve your SEO:

• Double-check your website for any errors.
• Make sure you have a healthy link profile. Your SEO wants to see a high diversity of linked sites that promote interconnectivity. It is crucial that you examine your site to purge it of any dead links that may lead to error pages and hinder your viewers’ experience.
• Be original. Duplicated content will be ranked lower.

Low Interaction

If your website has a high bounce rate, meaning users only view a single page before exiting out, it is likely your site is not doing its job promoting the interaction you want. A successful website fosters an interactive experience for viewers that grasps their attention and invites them to continue browsing.
Social influences are a great way to prompt more user interaction. Consumers rely most heavily on subjective factors such as approval ratings, comments, peer reviews, etc. If your website is striving to sell a product or service, do you have customer reviews for your users to read? If you are a clothing or fashion brand, are there images with links to Instagram posts of real people wearing your merchandise? Including outside factors such as these improve the credibility and attractiveness of your website while also increasing the amount of time each user spends on your page.
While redesigning your website may seem like a daunting task, Assorted Design is here to help. Contact us here to talk with an expert in Tampa Website Design today.

The post Signs Your Website May Need a Redesign appeared first on Assorted Design.

Refresh your online presence with a refined, rejuvenated website that spotlights your web brand and communicates with your audience.

TARGETED APPROACH + WEB DESIGN + WEBSITE DEVELOPMENT

As our Tampa based team builds your website for hosting via the intranet or internet, our process ensures that the composition is appealing and strategically planned, the systems used by your company are manageable and easily sustained, and that the completed website works well to back your marketing plan

TARGETED APPROACH

• Initial planning call
• Website goal definition
• Mapped web content hierarchy
• Organization and labeling to support website usability and findability
• Research focused on the way your audience will interact with the website.

WEBSITE DESIGN

• JPEG static visual design
• Interactive mock designs
• Review of design guidelines
• Web design client feedback
• Design Revisions.

WEBSITE DEVELOPMENT

• Website coding
• Written and photo content integration
• Quality assurance testing
• Website launch
• Website optimization.

Looking for a Tampa web hosting solution or regular monthly website maintenance?

WEBSITE PLANNING AND STRATEGY

Taking into account the full scope of your overall brand approach, we will work one on one to establish a sweeping strategy for designing, building and launching your website. The accomplished members who encompass our web design team will make direct recommendations to improve the flow of the site and add to the success of the new site. We will help you establish conversion goals and game plans, explore specific situations in which the website could potentially be used, establish the path the target audience will use to interact with the website, and draft a clear outline of the site architecture and technical requirements. Our goal is to help you understand that your site is both aesthetically pleasing and effective.

• Web audience definition
• Sitemap
• Visual framework of the website
• Content hierarchy plan
• Entry-level search engine optimization.

WEB DESIGN

The website used by your company is a public facing display of the personality your brand wants to share with the world. Through teamwork and strategic deployment of ideas, we visually power your message in the digital sphere. Employing creative know-how with data as the foundation, we create a cultivated web presence that efficaciously engages your preferred audience. The user interface/user experience is informed by research, galvanized by goals, shaped by brand guidelines, swayed by personal taste and brought to life by our creativity.

The visual web design process for our Tampa web design team includes: 

• Research regarding brand web style guide standards
• The style and appearance of printed materials
• Color palettes
• Web page layout of elements
• Grid systems
• Photos and illustrations
• Templates for all main pages
• Revision process.

WEB DEVELOPMENT

Upon completion of an approved visual interpretation of your website during the design process, the process of building your website in the real-world begins. The website design is adapted into problem-free, high quality web code that populates your website speedily.

Experienced in open-source platforms and technology, members of our web development team enter each project well-prepared to build a customized website that exceeds the needs of your business. Based upon business goals, we will direct you to the best platform, theme option and functionalities we are confident will make your website a clear success.

TAMPA WEBSITE MAINTENANCE

Hosting

You can finally bring your website design, web development needs and web hosting under a single roof with our team of Tampa web specialists and our Tampa Data Center! We offer everything from Shared Hosting to Disaster Recovery and all of the options in between.

MONTHLY WEBSITE MAINTENANCE

Hand-off the stress associated with regular web maintenance so you can focus on building your business. Each month, we will:

• Monitor your website for necessary updates
• Provide simple tips to improve site functionality
• Provide monthly backups for your peace of mind
• We will also work as a liaison with your website hosting company, should you not host with our Tampa data center.

Development for your custom website design includes:

• Platform or CMS
• Customization
• Responsiveness
• Functionality
• Administrative interface
• Google Analytics installation
• Implementation of SEO best practices and installation of SEO enhancing plugins
• Pre-launch and post-launch testing
• Post-launch optimization based upon user interaction and engagement

ARE YOU READY TO TALK TO OUR TAMPA WEB DESIGN TEAM? WE WOULD LOVE TO DESIGN YOUR WEBSITE!

The post TAMPA WEBSITE DESIGN & DEVELOPMENT appeared first on Assorted Design.